Question : Statement 1: Societal marketing concept aligns business goals with societal well-being.
Statement 2: Marketing management philosophies have no influence on business practices.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (b).
Statement 1 is correct. The societal marketing concept is a marketing philosophy that aligns business goals with societal well-being. It recognizes that businesses have a responsibility to society and that they should operate in a sustainable and ethical manner.
Statement 2 is false. Marketing management philosophies have a significant influence on business practices. Businesses that adopt a societal marketing philosophy are more likely to develop products and services that are beneficial to society, to operate in a sustainable manner, and to engage in ethical marketing practices.
