Question : Statement 1: The marketing concept aims to achieve both customer satisfaction and business objectives.
Statement 2: Selling concept solely focuses on short-term profits.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Both statements are correct.
Solution : The correct answer is (a) Both statements are correct.
Statement 1 is correct. The marketing concept indeed aims to balance achieving customer satisfaction by meeting their needs and wants with fulfilling the business's objectives such as profitability and growth.
Statement 2 is correct. The selling concept is more focused on making immediate sales and achieving short-term profit goals, often at the expense of building long-term customer relationships.
Statement 2: Selling concept solely focuses on short-term profits through aggressive selling.
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