Question : Statement 1: The marketing concept does not focuses on building customer relationships and creating value.
Statement 2: Selling concept emphasizes aggressive promotional activities to drive sales.
Option 1: Both statements are correct.
Option 2: Statement 1 is correct, and statement 2 is false.
Option 3: Both statements are incorrect.
Option 4: Statement 2 is correct, and statement 1 is incorrect.
Correct Answer: Statement 1 is correct, and statement 2 is false.
Solution : The correct answer is (d).Statement 1 is incorrect.
The marketing concept focuses on building customer relationships and creating value. It assumes that customers are more likely to buy products or services from companies that they perceive as offering value and satisfaction.
Statement 2 is correct. The selling concept emphasizes aggressive promotional activities to drive sales. It assumes that customers are not interested in buying products or services unless they are convinced to do so.
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