Correct Answer: The tangible cues that customers can perceive about a service

Solution : The correct answer is c) The tangible cues that customers can perceive about a service.

The marketing mix element "physical evidence" refers to the tangible cues or physical manifestations that customers can perceive about a service. It includes the physical environment, facilities, equipment, and other tangible elements that customers interact with or observe when receiving a service. Physical evidence plays a significant role in shaping the customer's perception of the service quality and overall experience. It can include factors such as the appearance and cleanliness of the service facility, the design and layout of the space, signage, employee uniforms, and other visual and tangible cues that contribute to the customer's assessment of the service.