Correct Answer: Entrepreneurship-based approach

Solution : The correct answer is (d) Entrepreneurship-based approach.

The NRLM, also known as Aajeevika, is a poverty alleviation program launched by the Government of India. It focuses on creating sustainable livelihood opportunities for rural households, particularly for the poorest and most marginalized sections of society.

The NRLM adopts an entrepreneurship-based approach to poverty reduction. It aims to empower rural households by promoting self-employment and enterprise development. The program focuses on building the capacity of individuals and groups to engage in income-generating activities, develop entrepreneurial skills, and establish their own micro-enterprises.

Through the NRLM, individuals and groups are provided with financial support, skill development training, access to credit, market linkages, and other forms of support to start and grow their own enterprises. This approach aims to create sustainable livelihoods, enhance income levels, and improve the overall economic well-being of rural households.