what are the core and elective courses offered in the marketing specialization in BIMTECH, Greater Noida ?
Answer (1)
1st Oct, 2024
Students pursuing the Post Graduate Diploma in Management at Birla Institute of Management Technology are required to study a number of core, and elective courses as the part of the programme. The list of core marketing courses offered in the first two trimesters are mentioned below:
- Marketing Management-I
- Marketing Management- II
In third, fourth, and fifth trimesters, students must select functional elective from Marketing/ Finance/ HR/ Operations, and Decision Science. The list of functional elective courses in marketing specialisation are mentioned below:
- Digital Marketing
- Services Marketing
- Consumer Behavior
- International Marketing
- Marketing Analytics
- Rural Marketing
- Product and Brand Management
- Advance Marketing Analytics
- Business to Business Marketing
- Bootstrap Marketing
- Integrated Marketing Communication
- Social Marketing
- Sales and Distribution Management
- Luxury Marketing
- Customer Relationship Management
- Retail Marketing
Similarly, students who pursue the PGDM International Business are also required to select elective courses.
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