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The function of a product manager is supposed to combine business, user experience, and engineering. As a product manager, you're in charge of determining the challenges and needs of your target customers, coming up with an appropriate solution/product to address those problems or wants, and working with the technical team to design and build the answer. So, what does this all entail - strategy, finance, marketing, organizational behavior, and so on. Strategy will aid in the understanding of your business, customers, and competitors, as well as the development of superior products. Finance will assist you in evaluating the various solution methods and selecting the best option based on a cost-benefit analysis utilizing models such as NPV or IRR. Marketing will assist you in understanding your target consumers' personas, targeting them based on your product, and positioning your product in the customer's mind in comparison to your competitors' goods. Organizational behavior will benefit you in comprehending organizational structures, workforce motivation, incentives, and team building to motivate cross-functional teams to conceive, build, and launch a successful product. Every specialization helps product management, as we've seen, but if I had to choose, Strategy & Marketing as a specialty will improve product management the most.
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Product Management is a sub-function of Marketing, which few people realise. (See Kotler / Marketing Management / Product Management for further information.) Consumer Behavior, Branding, B2B Markets, Pricing Strategy, Marketing Strategies, International Marketing, Advertising, New Product Development, Sales and Distribution - you might pick any subject from the Marketing Department at random and find it useful for Product Management. Keep a look out for courses offered by the Strategy Department. They're also useful. Basic courses from other areas, such as finance and human resources, are sufficient.
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