Hello,
* All the companies have different perception and orientation towards the business and the marketplace. They follow different philosophies of marketing. The Marketing concepts are classified into five types:
* Hope this information helps !!
Dear Student ,
A correct understanding of marketing concept is fundamental to the study of modern marketing and marketing management. In any walk of life, thinking precedes doing, the way of thinking that determines the very course of action.
A Concept in Philosophy, an attitude, a course of thinking, an idea or a notion relating to any aspect of divine and human creations. The Philosophy of an organization in the dynamic realm of marketing is referred to as a "marketing concept". A concept is an orientation or a Philosophy.
So the marketing concept is the way of life in which all the resources of an organization are mobilized to create, stimulate and satisfy the consumer at a profit. It represents a distinct philosophy of business and considers marketing more than a physical process.
Thank You.
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