Hello,
* Our today’s generation is a digital generation . Before we understand the scope of Digital marketing in India 2021, let us first understand this industry. Digital marketing is a marketing strategy to promote products/services online. So in simple terms, we can say that we are promoting our products to customers who are using the internet. Many concepts of traditional marketing are applicable to digital marketing.
* In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it is one of the widely used device globally, which allowed the companies to reach a mass audience with TV ads. Even today TV advertising is one of the most used advertising strategies for companies. Since the boom of the Internet, more customers started using the Internet, which gave birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.
Many digital marketing professionals choose full time blogging as their career choice. With dedication and hard work, many professionals are now successful bloggers in their chosen niche. Bloggers can generate income with advertising & affiliate marketing strategies. Most bloggers can earn in the range of $100 to $1000 per month with 1-2 years site. Top Celebrity bloggers earn upwards of $10,000 per month.
You can start your blog/website/app in a specific niche of your interest and initially work hard to build traffic & viewers. After generating good traffic, you can make a good income with AdSense & affiliate marketing techniques. Most professionals develop micro niche website focusing on specific topics to generate quality traffic.
Freelancing is the concept of offering your services to clients as an individual. Sitting at your home/office you can build your clients globally. Many online freelancing services like fiverr.com, freelancer.com, etc. are a great platform to start freelancing career.
If you have experience in managing a business & have resources, contacts. You can start your own full-time digital marketing agency. With your agency, you can able to build marketing strategies for clients and implement them with digital marketing.
You can choose to become a full-time YouTuber in a selected niche. You need to focus on the quality of content and building your audience base on YouTube. Once you start getting subscribers and views, you can make money with YouTube monetization.
Drop shipping a business model in which you can sell products online to customers without owning the inventory physically with you. Generally in this business you need to develop an e-commerce website in Shopify and select your products based on your research. Then you connect your store with manufacturer and online retailers from China from Ali Express.
All the product prices are marked up and when your sell a product, the manufacturer will directly send the product to customer and you make a profit.
If you learn digital marketing you will open a door to many new online opportunities while studying or working in your present job. As per industry statistics many digital marketers have built their personal brand by becoming an influencer in selected niche. Students can work part-time online for various digital marketing agencies.
If you are passionate about teaching and have prior teaching experience, you can build a great career as Digital Marketing Trainer/Online Coach. To become a quality trainer you must develop in-depth practical understanding of each topic and work on real-time projects before delivering training. Become an online or classroom trainer only after your get adequate amount of experience with all the technologies.
As we have seen a dramatic increase in Work from Home (WFH) jobs due to Covid-19 pandemic. Due to Covid-19 many companies are shifting towards digital marketing for advertising and marketing. We can expect a great demand for digital marketing specialists across India once the economy restore to normal level.
The demand of digital platforms has increased and as per some reports. 50% more time is spent by users on social media. This gives are great opportunity to companies to target these specific users. Many individuals are now shifting towards GIG based work (Freelance). Demand for quality freelancers have increased due to many restrictions on offline activities.
I hope after reading “Scope of digital marketing in India” you now have clear direction of what opportunities are available for digital marketing professionals. You can learn this course from expert trainers.
* Hope this information helps !!
The simple and best way to start your career in digital marketing is to find a job. In digital marketing, we have many different specializations so you will have different options to start your digital marketing career.
Junior & Mid Level Career Options
Higher Level Digital Marketing Job Titles
Hi Aspirant,
Jobs of Digital marketing available under the scopes of Digital marketing,SEO Executive,SEO Manager,Analyst,Social Media marketing,Web analyst,Content marketing etc.These are the major job profiles available and you can really get quite a handsome amount of money and salary through these jobs.
Hope it helps!!
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