What is Corporate Communication and from where I can pursue it at my Masters level?
Hey Shipra
Corporate Communication, commonly known as Corp Comm, is an execution of a communication activity/strategy that is created by an organisation itself to achieve its purpose, for both inside and outside the organisation. It involves development, execution of corporate strategies for all organizational communication purposes. Corp Comm involves advertising, marketing, a PR. A Corp Comm Executive/Strategist oversees such communiocation strategy, media relations, internal communications, crisis communications, etc for the company.
Usually, Corp Comm is offered along with a combination of Public Relations (PR), as these fields are co-related.
To pursue Corp Comm you can appear for the admission process at institutes such as,
XIC, Mumbai, offers PG Diploma in Public Relations and Corporate Communication
Symbiosis Institute Of Media & Communication, Pune, Communication Management
AAFT, Delhi, offers Diploma in Corp Comm
NIMCJ, Ahmedabad which offers PG Diploma in Corp Communication
Institutes offering PR degree are,
IIMC
Amity University
Mumbai University
Sri Aurobindo Centre for Arts and Communication, School of Arts
Hope this helps