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What is Corporate Communication and from where I can pursue it at my Masters level?


Shipra Mukherjee 20th Nov, 2017
Answer (1)
Urvashi Dalal 21st Nov, 2017

Hey Shipra

Corporate Communication, commonly known as Corp Comm, is an execution of a communication activity/strategy that is created by an organisation itself to achieve its purpose, for both inside and outside the organisation. It involves development, execution of corporate strategies for all organizational communication purposes. Corp Comm involves advertising, marketing, a PR. A Corp Comm Executive/Strategist oversees such communiocation strategy, media relations, internal communications, crisis communications, etc for the company.

Usually, Corp Comm is offered along with a combination of Public Relations (PR), as these fields are co-related.

To pursue Corp Comm you can appear for the admission process at institutes such as,

XIC, Mumbai, offers PG Diploma in Public Relations and Corporate Communication

Symbiosis Institute Of Media & Communication, Pune, Communication Management

AAFT, Delhi, offers Diploma in Corp Comm

NIMCJ, Ahmedabad which offers PG Diploma in Corp Communication

Institutes offering PR degree are,

IIMC

Amity University

Mumbai University

Sri Aurobindo Centre for Arts and Communication, School of Arts


Hope this helps

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