What is email marketing?
Email marketing is a tried and tested method of online marketing. When you visit websites - chances are 80% of them request you to give your email address. After they get the email address, they send you product news, new offers and discount coupons. It is a great way to reach thousands of people within a short period of time. However, there is a fine line between email marketing and spamming. A good digital marketer knows the difference.