what is fashion merchandising and its scope
hi
,Fashion Merchandising is a career in which the crucial thing is to comprehend, predict and respond to the wants of the consumer regarding fashion and make sure that the sales and revenue of the business are maximized. It is meant for anyone who has a passion for business as well as fashion. Today, in fashion merchandising, experts are needed by the retailers as well as manufacturers, which makes it necessary to pursue the right education to break into the industry. This is the reason why you are reading this article today. Pursuing this as your career will open up a chance for you to opt for various degrees such as fashion buying, retail management, textile design and production, fashion marketing, retail marketing and promotion, fashion industry's history and economics.
The different jobs for Fashion Merchandiser are:
- The Marketing Research Related Activities: This is an office job. There is moderate to high-pressure level, depending on the position you are working in. Fashion Merchandisers need to research the latest trends in fashion as well as predict its future course.
- Advertisements and Campaigns: Teamwork is involved in creating campaigns for advertisements and marketing, pricing various clothes and accessories. Besides this, they ensure that everyone sticks to the budget developed by them and is also engaged in negotiating with the suppliers and manufacturers. They also act as a coordinating link between the various teams dealing with sales, design and planning the merchandise.
