Media Management is a specialised area of business administration which teaches the students about development, planning, functioning and brand building of media enterprises. The core task of media management professionals is to build a bridge between the general theoretical disciplines of management and the specifics of the media industry. The course or programmes in media management train students in terms of developing an understanding and experience on how various functions such as production, marketing, human resources, finance and operations are run at a media house. Media management programmes, like other management courses, are a blend of theoretical and practical aspect to get holistic exposure and learning in the field of media and communication. The programmes focus on media economics, strategy and on media and cultural policy. It also gives students pursuing media management course understanding the latest concepts and practices for managing traditional and emergent media platforms.

If you do an MBA in communication Management, you will be managing content. You form the linkage between the creative team and the product expected for your firm. This is a more management-oriented kind of job.

For example, if you are approaching an ad agency for creating your ad for your firm, you would be responsible for giving a brief of what the ad should project the attributes of your product. You specify the target audience and the style of this ad. The ad agency takes your inputs, analyses your brief and their creative team design an ad for your campaign. You would judge their content, decide if there have to be changes and so on. You would also be responsible for targeting, revenue allocation such as what is your spending for the different modes of communication- how much are you going to spend to air this ad on TV, how much on social media, etc.

Feel free to ask if you have any more queries. All the best!!