What is the competitive advantage of an ISI mark?
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Answer (1)
28th Feb, 2023
ISI-certified products are of exceptional quality, giving the maker a competitive advantage. The consumer always prefers a verified product. However, unlike recognised items, an uncertified product might achieve phenomenal sales suddenly. Still, sales will suffer if an uncertified product fails to please the consumer. On the contrary, an ISI-certified product gives a competitive advantage by providing a high-quality product. As a result, it may generate a lot of money.
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