Hello,

The role of Marketing in organisation development :marketing plays an important role in business development. It involves in developing the marketing plans, brand building plans, and strategies to provide the attractive information to the target customers.Anyone with the basic bachelor’s degree can start working in marketing departments. Master’s degrees in Marketing such as MBAin marketing will ensure to acquire the top level position in the business development departments.

Digital marketing, marketing management courses would be additional qualification for marketing professionals.Digital marketing is now trending marketing technique applied across all the industries to promote business services and production. Internet is playing the major role in business advertisement through digital marketing technique.

The major job roles in marketing involves in developing marketing goals, strategies and executing.

The role of finance in the organization : In any organization the finance department involves in financial planning, accounting, corporate finances, investment and decision making. The functions of finance play a significant role in developing the strategies to achieve the organization’s financial goals and increase the shareholders’ value.

These functions include fund raising and capital funds management, investment decision making and profit allocation etc. It’s mostly involved in corporate mergers and acquisitions. So, as per the functionalities of finance one can decide whether it is fit as the career or not.

Career in Finance : To start career in finance bachelor’s degree is the basic qualification with good subject knowledge in finance and accounting related subjects. Master’s degree programs with finance as specialization open more career opportunities in the bigger organization.

In addition to the bachelor’s degrees/master’s degrees, financial management courses, professional finance qualifications such as Chartered Financial Analyst (CFA), Investment Management Certificate (IMC), Chartered Institute of Management Accountants (CIMA) will ensure the better career options with high pay scale.

Hope this helps... .