What is the job profile of brand manager like. What are they required to do?
Answer (1)
9th Feb, 2017
Brand managers play an important role in driving the organization growth. Brand managers make sure that the brand promise is fulfilled. The role involves in brand strategy planning and execution and has to ensure a balance is maintained between marketing, promotions and brand reachouts. They have to deploy strategies to create an emotional connection between brands and customers as they play a huge role in improvement of brand engagement. In other words brand managers define, position and deliver the brand.
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