What is the syllabus for BBA honours in digital marketing

Hello there

BBA in Digital Marketing is a three-year undergraduate program that can be pursued after the completion of 12th standard. The course helps in building knowledge of SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Marketing, Ad Campaigns, Social Media Optimization, E-Commerce, Lead Generation, Email Marketing, Data Analytics and much more.

Here I'm listing the detailed syllabus semester wise which you can see:

Semester 1-

• Business Accounting
• Business Communication
• Business Computing
• Business Mathematics
• Business Economics
• Human Values and Ethics
• Business Management

Semester 2-

• Accounting
• Finance Management
• HR Management
• Economics
• Marketing Management
• Business Statistics

Semester 3-

• Basics of Digital Management
• Digital Design and Communication
• Internet and Related Technologies
• SEO
• Organizational Behavior
• Logistics and Supply Management

Semester 4-

• Social Media Marketing
• Advertising
• Data Analytics
• Data Mining
• Human Resource Management
• Research Methodology and Report Writing
• BBA in Digital

Semester 5-

• Web Design and Development
• Content Marketing
• Lead Generation and Email Marketing
• Mobile Marketing
• Business Policy and Strategy
• Customer Relationship Management

Semester 6-

• Project Management
• Business Laws and Ethics
• Digital Marketing Laws
• Environmental Studies

I hope it helps you!

Good luck!