What should I go for, BBA or BJMC ? Also, can I pursue MBA after completing BJMC ?

Hi, hope you’re well!

Here’s a comparison between BBA and BJMC:

BBA

The Bachelor of Business Administration (BBA) programme is a three-year degree programme that prepares students for careers in commerce, business, and administration by providing theoretical and practical knowledge. It aids in the development of their business acumen and entrepreneurial skills, preparing them to be successful leaders and managers in the future.

Suitability: BBA is a tailored programme for students who are analytical and computationally inclined. Finance, economics, logistics, human resources, and other principles should be understood by them. The curriculum is also designed for those interested in pursuing a professional course for graduation and establishing a career in corporate management. Skills required:

• Communication Skills

• Entrepreneurial Mindset

• Problem Solving

• Critical Thinking

• Analytical Skills

Specializations Available:

Finance, Human Resources, General Management, Marketing, Banking and Insurance, Communication and Media Management, and Information Technology are some of the fields in which one can work.

Top Employment Sectors:

Finance, banking, consulting, manufacturing, media and entertainment, export companies, sales, and digital marketing are only a few of the industries covered.

Roles: In the job market for a management professional, all segments, government and public, have different requirements including, corporations, agencies, or related organisations.

• Sales Executive

• Research Assistant

• Office Executive

• Assistant Manager

• Human Resource Executive

• Business Consultant

• Information System Manager

• Research and Development Executive

• Financial Analyst

• Marketing Executive

Salary: In India, the initial annual package is between INR. 2 to 3 lacs, but the cap is unlimited.

Exposure: The BBA programme is structured in such a way that students receive plenty of industry exposure and preparation. Frequent field trips and guest lectures, as well as brief internships, add value to students' resumes and provide a solid base that increases their chances of being recruited by corporations or being accepted into MBA/PGDM programmes.

Post BBA option: Following a BBA, one of the most popular paths is to pursue an MBA/PGDM. Another choice is to begin your career by working as a manager or executive and gaining experience.

For more details: BBA

BJMC

A bachelor's degree in journalism and mass communication (BJMC) is a three-year undergraduate degree for those who choose to work in journalism or the media. The primary goal of the BJMC course is to introduce students to current media study and advancement as well as current hot topics and issues. Candidates will be able to build and improve their skills in obtaining, processing, and disseminating information to a global audience after successfully completing the course.

Suitability: BJMC is an excellent career choice for those who have always been interested and inquisitive about current affairs and problems around the world. They should be able to write well and report on events to a large audience using various media outlets. Skills required:

• Writing Skills

• Networking Skills

• Critical Thinking

• Creative Thinking

• Ability to work in stringent deadlines

• Research

• Interpretation skills

• Problem-solving skills

• Observation skills

• Awareness

Specializations Available:

Sports Media, Digital Media, Media Management and Strategy, Anchoring & Reporting, News Reading, Camera & Digital Photography, Print Media writing, Digital Marketing, Content Writing, Video Editing, Electronic Media writing, Script Writing, Radio Jockey, Theatre, Film Making

Top Employment Sectors:

Public Relations, Advertising Agencies, News Agencies, Broadcasting Corporations, Legal Affairs Department, Photography Companies, Journals, Radio Telecasting Companies, TV Channels, Newspapers, All India Radio, Media Consultant, Animator.

Roles: Students in the field of mass media have several career options. Candidates who successfully complete BJMC can choose to work as following:

• Columnists

• Photo Journalist

• News Analyst

• Feature Writer

• Freelance Writer/ Reporter

• Special Correspondent

• Radio or Video Jockey

• TV Correspondent

• Fashion Photographer

• Journalist

• Editor

• Anchor

Salary: The average annual package in India is around INR 5 to 6 lacs.

Exposure: Communication and media concepts, as well as practicals and internships, are included in this course. Seminars, Workshops, Industrial Visits, Media Projects, Summer Internships and Placements with Media Houses, and Media Experts as Guest Faculty are all available to students.

Post BJMC option: Candidates who are interested to advance their education in the field can enrol in master's (Masters in Mass Communication or Journalism) and other research programmes to expand their horizons and improve their job prospects.

For more details: BJMC

What path you want to take is entirely dependent on your desires and abilities. You can easily get a high-paying job if you are technically sound and have a strong command of the aspects that are thought of.

In regard of MBA after BJMC:

To be eligible to appear for MBA entrances, you must either be a graduate securing at least 50% marks in aggregate from a recognized university

Or, a final year student of a recognized university.

As a result, an MBA can be obtained with any bachelor's degree; there is no specific or restrictive domain. Due to their criteria, even Engineering, Medical, and Law students pursue MBA.

A creative-industry-specific MBA is also available. B-schools such as Symbiosis, Pune, and Flame University offer an MBA in Communication and Media Management that is tailored to the needs of the media industry.

For more information: https://www.careers360.com/courses/mba-master-of-business-administration

From MBA perceptive: BBA and BJMC both have tremendous opportunities to offer. If you want to pursue an MBA in the future, BBA is a better option than BJMC because BBA would provide you with more content and an industry-driven approach to your career.

Hope the information helps!

All the best!

Hello,

BBA and BJMC both cater to different field if you have inclination towards business and management, and you wish to pursue a career in corporate world also, then BBA+MBA will be a good choice regarding this, as your foundation will be strong  since both your graduation and post-graduation studies will belong to same field, though there is no such specific criteria of belonging to any specific field when it comes to pursuing MBA, on the other hand BJMC is all about a  career in the field of mass communication and journalism, so if you have inclination towards writing, or wish to work in media industry this field is an apt choice for you,