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Question : When the price elasticity of demand is greater than 1, a decrease in price will result in:

Option 1: An increase in total revenue

Option 2: A decrease in total revenue

Option 3: No change in total revenue

Option 4: An indeterminate change in total revenue


Team Careers360 19th Jan, 2024
Answer (1)
Team Careers360 23rd Jan, 2024

Correct Answer: An increase in total revenue


Solution : The correct answer is (a) An increase in total revenue

When the price elasticity of demand is greater than 1 (i.e., demand is elastic), a decrease in price will result in a proportionately larger increase in quantity demanded. As a result, the increase in quantity demanded will more than offset the decrease in price, leading to an overall increase in total revenue. This is because the increase in quantity sold at the lower price compensates for the decrease in price, resulting in a net gain in revenue.

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