Question : Which environment involves the study of changes in social attitudes, customs, and beliefs?
Option 1: Technological environment
Option 2: Cultural environment
Option 3: Economic environment
Option 4: Political environment
Correct Answer: Cultural environment
Solution : The correct answer is (B) Cultural environment
The study of changes in social attitudes, customs, and beliefs is primarily associated with the cultural environment. This environment focuses on the impact of culture, including values, beliefs, customs, and lifestyles, on an organization's operations and strategies. Understanding and adapting to changes in the cultural environment is important for businesses to effectively target their products, services, and marketing efforts to different demographic groups and regions.