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Question : Which factor affecting price determination is highlighted in the given statement?
Statement: It is affected by intensity or price elasticity of demand.
 

Option 1: Product cost

Option 2: Utility and demand of the product

Option 3: Extent of competition in the market

Option 4: Government and legal regulations


 


Team Careers360 2nd Jan, 2024
Answer (1)
Team Careers360 4th Jan, 2024

Correct Answer: Utility and demand of the product


Solution : Price is affected by intensity or price elasticity of demand. When demand is elastic relatively small change in price results in large change in the quantity demanded. In case of inelastic demand total revenue increases with increase in price that is if the demand is inlastic the firm is in a better position to fix higher prices.

Hence, option B is correct.

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