Question : Which factor affecting price determination is highlighted in the given statement?
Statement: The decision is affected by various other elements of marketing such as distribution system,quality of salesman employed,etc
Option 1: Pricing objectives
Option 2: Utility and demand of the product
Option 3: Marketing methods used
Option 4: Government and legal regulations
Correct Answer:
Marketing methods used
Solution : The pricing decision is affected by various other elements of marketing such as distribution system, quality of salesman employed, quality and amount of advertising, sales promotion effort, types of packaging, product differentiation, credit facility and customer services provided, etc.
Hence, option C is correct.
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