Which is the course if we want to pursue further in marketing field and in which country ? Does MBA with specialisation in marketing good?

Hello Khushboo Matta,

Marketing is one of the most prominent and widely studied field in all the management courses. It has a great scope and it open up various opportunities for students.

Key fields of study in a business marketing course are:

• Business to Business Marketing
• Consumer Behavior
• Product Management/Brand Management
• Marketing Decision Model
• Competitive Marketing Strategy
• Services Marketing
• Relationship Marketing
• Sales and Distribution Management and Retailing

You can do a BBA or BMS course in you undergraduation and then apply for an MBA in Marketing for your postgraduation.

Courses in Marketing are:

• BBA/MBA in Marketing
• PGDM in Advertising Communication
• Digital Marketing

Some of the best global management institutions are:

Universities in Germany:

• University of Manheim – Manheim Business School
• European School of Management and Technology (ESMT) Berlin
• HHL Leipzig Graduate School of Management (HHL)
• WHU Otto Beisheim School of Management
• EBS University Business School
• Frankfurt School of Finance and Management
• University of Cologne Faculty of Management
• ESCP Europe, Berlin Campus
• Hochschule Pforzheim
• TUM Technische Universität München

Universities in USA:

• Harvard Business School
• Stanford Graduate School of Business
• University of Pennsylvania - Wharton School
• Yale Univeristy
• University of California, Los Angeles (UCLA)
• University of Chicago - Booth School of Business
• Columbia Business School
• Dartmouth College (Tuck)
• University of Michigan - Ann Arbor
• Northwestern University (Kellogg)

Universities in Spain:

• EU Business School
• ESADE Business School
• IE Business SchoolGeneva Business School
• ESIC Business and Marketing School
• University of Navarra
• Universidad Carlos III de Madrid
• EAE Business School
• Schiller International University
• Deusto Business School
• Fundesem Business School

Universities in UK:

• University of Oxford
• London Business School
• University of Cambridge
• London School of Economics and Political Science
• Imperial College London
• University of Warwick
• University College London
• University of Bristol
• University of Bath
• Lancaster University
• University College Birmingham
• University of Ulster
• Leeds Beckett University
• University of Wales - Trinity Saint David
• Buckingamshire New University
• University of West London

Universities in Norway:

• University of Oslo
• University of Bergen
• Norwegian University of Science and Technology
• University of Tromsø The Arctic University of Norway

Universities in Singapore:

• Nanyang Technological University
• SP Jain School of Global Management
• Singapore Management University
• James Cook University
• PSB Academy
• Management Development Institute of Singapore
• Amity Global Institute
• Informatics Academy
• National University of Singapore
• Kaplan Higher Education Academy

Universities in Canada:

• Alberta School of Business, Edmonton
• Schulich School of Business at York University, Toronto
• Ivey Business School, University of Western Ontario
• University of Northern British Columbia
• University of Manitoba
• University of Saskatchewan
• University of New Brunswick

Universities in Australia:

• Melbourne Business School, The University of Melbourne
• AGSM MBA, University of New South Wales
• College of Business and Economics, Australian National University
• La Trobe Business School, La Trobe University
• Monash Business School, Monash University
• UQ Business School, University of Queensland
• Sydney Business School, University of Wollongong
• Macquarie Graduate School of Management, Macquarie University
• UWA Business School, University of Western Australia
• Charles Darwin University
• Southern Cross UniversityUniversity of Southern Queensland
• Edith Cowan University

Colleges in India:

• IIM, Ahmedabad (IIM A)
• IIM, Calcutta (IIM C)
• IIM, Bangalore (IIM B)
• Xaviers Labour Research Institute Jamshedpur (XLRI)
• IIM, Lucknow (IIM L)
• IIM, Indore (IIM I)
• IIM, Trichy (IIM T)
• IIM, kashipur (IIM K)
• IIM, Raipur (IIM R)
• Department of Management Studies, IIT Delhi
• Institute of Management Technology (IMT), Ghaziabad
• Xavier Institute of Social Service, Ranchi
• N. L. Dalmia Institute of Management Studies and Research, Mumbai
• NIILM Centre for Management Studies, Delhi/NCR
• School of Management, KIIT University, Bhubaneswar
• MIT-SOB:MIT School of Business, Pune
• Jamnalal Bajaj Institute of Management Studies, Mumbai
• Balaji Institute of Modern Management

Scope of a marketing degree:

• There are lot many job opportunities which open in the private as well as the public and private sectors which open up both nationally and internationally in various organisations, MNCs, industries etc.
• You can get into direct or digital marketing. With the growth of technology today, marketing is not just limited to face to face sales but it has broaden its spectrum into online marketing.
• Positions like marketing manager, brand manager, asset manager, corporate sales, market research analyst, sales manager, media planner, product manager etc. open up.

All the best!

I hope this answers your queries.

Do revert back in case of any further doubts.