which is the most scope able career graphic design or digital marketing and why?

Hi,

Graphic Designing and Digital Marketing, both are contemporary fields, that require a person to be creative and good at ideation.

Graphic Designers create visuals that communicate messages effectively to the audience, through print media and electronic media. They work mainly with Magazines, Advertising Houses, Publishing Houses, Media companies, and other Corporates. The average starting salary for a Graphic Designer in India can be anywhere around 20-25k per month, and can scale up with time and the experience of the individual.

Digital Marketing is yet another contemporary field, which involves endorsing the products and services of a Company through digital channels, such as Social Media, Search Engines, Emails, Mobile Apps, etc. It requires a person to creatively plan and execute campaigns, estimate costs and evaluate returns, keep themselves updated with the dynamic algorithms of social media platforms, and much more.

Average starting salary of a professional in Digital Media Marketing can be anywhere around 25-30k per month, and can scale up by manifolds with time, experience, and upskilling.

While which Career option might make the best fit for somebody is predominantly dependent on individual needs, choices, abilities and interests, let me put across a general perspective here. Graphic Designing and Digital Marketing both are very promising fields, but the latter might take a few brownie points, with the world immersed in a pandemic and consequent changes in work culture. Advertising and Marketing of products and services are increasingly being conducted remotely, and hence, Digital Marketing can be predicted to have a very bright future.

Please feel free to reach out for any further queries.

All the Best!

Hi, hope you're doing well!

About Graphic Design

Graphic designers use photographs, layout of websites and printed pages to express their ideas using art and technology. Ads, blogs, posters, magazines, video games, product packaging, exhibits and presentations, corporate communications and events are all part of a Graphic Designer's job.

Key profiles

Art Directors: They are in charge of the design aesthetic of newspapers, magazines, product packaging, and film and television productions. Art directors collaborate closely with their stakeholders or internal management teams to gather data about the brand and the intended audience for their work.

Pay: INR 8 Lakh - 12 Lakh CTC

Multimedia Artists & Animators: They work on animation and visual effects for films, television shows, video games, and other types of media.

Pay: INR 4.5 Lakh - 10 Lakh CTC

Web Designer: A Web Designer is in charge of constructing and developing websites; website's text, information design, photographs, fonts, colours, HTML, markup language, and other interactive elements.

Pay: INR 1.5 Lakh - 6.5 Lakh CTC

Industrial Designers: They create products that people use on a daily basis by combining art, trade, and engineering. They consider the purpose, aesthetics, manufacturing costs, and usability of products while designing new product concepts.

Pay: INR 4.9 Lakh - 7.2 lakh CTC

Mobile Designer: They work with cross-functional teams to develop engaging and immersive mobile experiences. These designers are well-versed in both the aesthetics and the functionality of web and mobile design.

Pay: INR 5 Lakh - 10 Lakh CTC

Product Designer: They are the people who are in charge of a product's visual and tactile aspects. A Product Designer is also responsible for the product's knowledge architecture and physical interfaces.

Pay: INR 6 Lakh - 10 Lakh CTC

Employment Sector for Graphic Designers

• Corporate businesses

• Television & Film industry

• Publishing houses

• AD Agencies

• Web designing

• Marketing firms

• Printing and Publishing

• Design studios

• Commercial packaging

Top Recruiters

• Cogwheel Studios

• Wipro technologies

• Fisheye, New Delhi

• Bookmyshow

• Think Design, Hyderabad

• Eastern Silk Industries Ltd

• Xiaomi India

Scope of graphic design

Graphic design is one of the most prevalent occupations these days, with many people with artistic qualities and skills pursuing it. If you believe you have the ability and creativity to succeed, you can go for it.

The online sector is booming in India as a result of the pandemic. Educators, businesses, and brands are all moving online. The majority of clients or businesses are searching for graphic designers with imagination, innovation, and design skills. Graphic design has a lot of competition, but it also has a lot of demand.

There are no restrictions in this sector, and it is rapidly expanding. There will undoubtedly be substantial growth in this sector in the future.

For more details, refer: Career in Graphic Design

About Digital Marketing

Any online marketing activities or assets are referred to as digital marketing. Email marketing, pay-per-click advertisements, social media marketing, and even blogging are all examples of digital marketing. After all, internet use has more than doubled in the last decade, causing a significant change in how people buy goods and communicate with businesses.

Key Profiles

Digital Marketing Manager or Digital Director: The manager is responsible for the overall marketing growth, including developing strategies to increase traffic, executing digital marketing campaigns, improving and updating the website on a regular basis.

Pay: INR 4 lakhs - 10 lakhs CTC

Social Media Executive and Social Media Manager: They are in charge of the website traffic and boosting Google rankings. They must ensure that the website's content is search engine friendly, perform keyword analysis, learn about SEO software, create and send sitemaps.

Pay: INR 3 lakhs - 7 lakhs CTC

PPC/SEM Expert: One handles PPC keywords, break ad classes, optimise landing pages, produce reports, make ad copy and graphic suggestions, and so on as a PPC/SEM expert.

Pay: INR 3 lakhs to 5 lakhs CTC

Content Marketer: A content marketer's responsibilities include producing content with all of the characteristics of going viral, ensuring that the content is well-promoted through SEO, collaborating with other teams and integrating their feedback into content, and following content trends.

Pay: INR 6.75 Lakhs - 10 Lakhs CTC

Market Research Analyst: A market research analyst's role is to investigate market dynamics and collect information on customer demographics, tastes, desires, and purchasing patterns in order to assist businesses in understanding how well their goods and services are selling.

Pay: INR 3.5 Lakhs - 6.5 Lakhs CTC

Digital Marketing Consultant: A digital marketing consultant's duties include managing SEO programmes, web design, social media promotion, and advertisement campaigns.

Pay: INR 5 Lakhs - 8 Lakhs CTC

Employment Sector for Digital Marketers

• Corporate businesses

• Marketing

• Retail

• FMCG

• Consumer product company

• Training and Education

• Automobile

• Entertainment

• Fashion

Top Recruiter

• Google

• Facebook

• Hotstar

• Zomato

• The Red Pen

• Realme

• Edvizo

Scope of Digital Marketing

Marketing in the digital age is the way of the future. Digital marketing is a booming industry in India and around the world. With almost all companies moving their marketing operations online, the demand for digital marketers is rapidly growing, opening doors for a large number of job seekers.

For more details, refer: Career in Digital Marketing

Both fields are thriving.

When it comes to digital marketing, however, the spectrum is far broader in light of the pandemic and future prospects. In the future, digital marketing will continue to be the most effective method of marketing.

The decision should not be made purely on the basis of potential possibilities. The future is unknown. To make the best decision, you must prioritise your interests, expertise, and personal needs.

All the best!

hello,

Both courses have a very good opportunity. In digital marketing you need the knowledge about the image and video etc. if have this basic knowledge you have the opportunity as in a freelancer. The digital marketing is the vast explore where graphic  design is limited as it become the narrow course. Even in graphic design degree you can work as freelancers.  At the end it all depends upon the your interest.

Hi student,

It totally depends upon your field of interest and passion. Both the careers have almost equal scope and both are inter-related to each other. You should go for graphic design of you have a creative mindset and you enjoy creating new things. And if you are a social media freak and have adequete knowledge about hoe to increase engagement over social media, Digital marketing will be the best for you. You can also choose both of these if you think you have both the skills.

Feel free to ask doubts in the Comment Section.

I hope this information helps you.

Good Luck!