Question : Which of the following is a component of the demographic environment?
Option 1: Technological advancements
Option 2: Social attitudes and customs
Option 3: Government policies and stability
Option 4: Economic conditions
Correct Answer: Social attitudes and customs
Solution : The correct answer is (B) Social attitudes and customs
The demographic environment includes factors related to the characteristics and behaviors of a population. Social attitudes and customs, such as values, beliefs, lifestyles, and cultural norms, are essential components of the demographic environment. These factors can significantly influence consumer preferences, buying behaviors, and market trends. Understanding social attitudes and customs is crucial for businesses to tailor their products, services, and marketing strategies to specific demographic segments.
