Question : Which of the following is a technique used for forecasting market demand?
Option 1: Break-even analysis
Option 2: Market segmentation
Option 3: Regression analysis
Option 4: Pareto analysis
Correct Answer: Regression analysis
Solution : The correct answer is (c). Regression analysis
Regression analysis is a statistical technique commonly used for forecasting market demand. It involves analyzing the relationship between the dependent variable (market demand) and one or more independent variables (such as price, advertising expenditure, consumer income) to develop a mathematical model that can predict future demand based on the values of the independent variables.
By examining historical data and identifying patterns and correlations, regression analysis can help forecast future market demand. It enables organizations to understand how changes in various factors affect demand and make informed predictions about future sales or market trends.
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