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Question : Which of the following is an example of a marketing channel?

 

Option 1: Product design

Option 2: Pricing strategy

Option 3: Advertising campaign

Option 4: Distribution network


Team Careers360 6th Jan, 2024
Answer (1)
Team Careers360 19th Jan, 2024

Correct Answer: Distribution network


Solution : The correct answer is (d) Distribution network.

A marketing channel refers to the path or route through which products or services move from the producer to the end consumer. It involves the various intermediaries, entities, and activities involved in the distribution and delivery of products or services to the target market.

Among the options provided, a distribution network is an example of a marketing channel. It encompasses the infrastructure, logistics, and entities involved in the movement of products or services from the manufacturer or producer to the end consumer. A distribution network can include wholesalers, retailers, distributors, warehouses, transportation systems, and other intermediaries that facilitate the physical flow of goods.

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