Question : Which of the following is an example of a pricing strategy in the marketing mix?
Option 1: Offering a loyalty program for repeat customers
Option 2: Creating eye-catching packaging for a product
Option 3: Deciding to sell a product through a specific distribution channel
Option 4: Setting a high price to position a product as a luxury item.
Correct Answer: Setting a high price to position a product as a luxury item.
Solution : Pricing is one of the four elements of the marketing mix, which refers to the amount a customer pays for a product or service. Setting a high price can be a deliberate pricing strategy to position a product as a luxury item, create a sense of exclusivity, or to signal quality.
Hence, option D is correct.
Question : It involves physical movement of goods from one place to other. Which function of marketing is highlighted in the given statement?
Question : Which element of marketing mix is highlighted in the given statement? Statement: It refers to efforts that inform target buyers about the product's availability, features, and benefits
Question : Which feature of marketing is highlighted in the given statement? Statement:
Question : As the marketing manager of Z.ltd focuses on quick sales to hit the objective, the manufacturing manager of Z.ltd advises the salesperson to go slowly when selling the product. Which principle of management is being violated here?
Question : Identify the principle of management violated in the below case. The marketing manager has asked his subordinate to grant 15% discount to its regular customer where as the finance minister asked not to give more than 10% discount to any customer.
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