Question : Which of the following marketing mix elements is concerned with managing the people involved in delivering a service?
Option 1: Product
Option 2: People
Option 3: Process
Option 4: Price
Correct Answer: People
Solution : The correct answer is (b) People.
The marketing mix element concerned with managing the people involved in delivering a service is "People." People refer to the individuals or personnel involved in providing the service and interacting with customers. This includes employees, customer service representatives, salespeople, and any other staff members who have direct contact with customers. Managing the people element of the marketing mix involves recruiting, training, and developing the right personnel to ensure they have the necessary skills, knowledge, and attitudes to deliver excellent customer service. It also involves creating a positive and customer-focused culture within the organization. The people element is particularly crucial in service industries where the interaction between customers and service providers significantly impacts the customer experience and satisfaction.
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