Question : Which of the following statement is correct?
Statement 1: Marketing mix refers to all the decisions relating to the product.
Statement 2:Product mix decisions are mainly with regard to branding packaging labelling and weight of the product.
Option 1: Both are true
Option 2: Both are false
Option 3: Statement 1 is true and statement 2 is false.
Option 4: Statement 1 is false and statement 2 is true.
Correct Answer: Statement 1 is false and statement 2 is true.
Solution : Marketing mix refers to the aggregate of policies formulated with the view of successfully completing the different marketing activities. Product mix decisions are mainly with regard to branding packaging labelling coloured designs quality size after sale service and weight of the product.
Hence, option D is correct.