Dear Mansi,
Brand management courses enable students to understand the consumers' needs, and then develop a brand in such a way, that it finds a permanent place in the consumers' mind. So the subjects needed for Brand Management includes
Market Research
Principles of Brand Management
Consumer Demand
Brand Research and Valuation
Market Trend Analysis
Promotion of Brands
Brand Launch and its Unique Selling Point (USP)
Marketing and Advertising
Packaging and Distribution
Brand Promotion.
Wishing you all the Best !
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