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Would you please explain me in detail what exactly does digital marketing management mean?


Nish Mangrola 29th Nov, 2017
Answer (1)
None 1st Dec, 2017

Digital marketing which is also known as data-driven marketing management is the marketing of products or services using digital technologies, mostly on the Internet, and also including mobile phones, display advertising, and any other digital medium. This is one of the trending management technique and the scope is vast.

Digital marketing is often referred to as 'online marketing', 'internet marketing' or 'web marketing'.

So you can plan to do MBA in this course and even there are various certification courses in digital marketing.

Some of the courses are:

  • Google AdWords Certification
  • Digital Marketing Certified Associate Training
  • Diploma in Digital Marketing

You may get this course in various institues like NIIT Digital Marketing, SimpliLearn, AIMA etc.

Good Luck.

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