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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

The goal of advertising is to target various customers from varied backgrounds and help them connect with the product or service provider. A good advertisement will influence customers' buying behaviour and reflect the ethos of the service provider. Learn to design ads in a high-quality way and become a professional in the industry with the Advertising online course.

The Advertising certification syllabus will introduce candidates to communication processes and ad designing techniques. It will also cover topics like the internet in advertising and build the candidates’ skills and equip them to enter the advertising industry fully.

Candidates will learn about the ethical, social and legal aspects of the society and economy in the Advertising training by Swayam. This Massive Online Open Courses or MOOC aims to develop the skills of the candidates and help them connect with the advertising industry in an empowered way. Swayam will also provide a certificate of completion to the candidates.

The Highlights

Elective type course
Course by Swayam
Certificate of completion
Internal assessments and examination
12 weeks course length
Undergraduate level program

Programme Offerings

Qualified instructor
Course by Swayam
Online Course
Course certificate available
Internal assessments
Undergraduate-level Training
Final Assessment
Elective program
Upcoming course

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	JNVU Jodhpur

Eligibility Criteria

The candidates who enrol in the Advertising certification course will receive a certificate by Swayam at the end of the course. Candidates must fulfill the eligibility criteria to receive the certification.

What you will learn

Advertising skills

Candidates who complete the Advertising online course by Swayam will get in-depth knowledge of advertising, including the following topics:

Take media-related decisions and connect with the right audience.
How to advertise in different media.
Pre testing and post-testing advertising techniques.
Legal, ethical and social aspects of the economy and society.
Build a wide customer base in the market.
Reach out to new customers.

Admission Details

To join the Advertising training, click the link given ahead: https://onlinecourses.swayam2.ac.in/cec21_mg12/preview
Click on the ‘Join’ option given at the top of the page.
Sign in by creating a new account or log in using your Facebook, Google, or Microsoft account. If an account has previously been made, log in.
Finally, select the course you want to enrol in and pay the fee to complete enrolment.

Application Details

Although the course on Advertising by Swayam does not have a dedicated application form, candidates need to create an account and enter their details to enrol.

The Syllabus

Introduction to Communication
Importance of Advertising
Meaning nature and concept of advertising
Types of Advertising

Various elements of advertisings
Advertising Issues and Objectives
Audience Analysis in Advertising
Setting Advertising Budget

Determinants and Major Methods of Advertising Budget
Factors impacting media decisions for advertising
Major Media Types and their characteristics
Television advertising

Use of print media in advertising
Advertising through Internet Media devices
Advantages and disadvantages of internet media
Factors Influencing Media Choices in Advertising

Media Planning and Selection
Media Scheduling
Message development
Advertising appeals

Advertising copy
Use of multimedia in advertising
Advertising execution
Preparing ads for different media

Creativity in advertisements
Measuring advertising effectiveness
Advertising and society
Impact of advertisings on sales

Advertising research
Post testing techniques for measuring success of advertisements
Pre testing and research in launching advertising
Importance of advertisings agency

Role of advertising agency
Various types of advertising agencies
Selection of advertising agency
Social advertisings

Social responsibility in advertisings
Ethical aspects of advertising in India
Legal aspects of advertising in India

Evaluation process

Swayam will conduct a final assessment for candidates enrolled in the Advertising online course, in addition to the internal assessments held during the program. Out of this, 30% weightage is given to internal assessments and 70% weightage to the main examination.

Instructors

JNVU Jodhpur Frequently Asked Questions (FAQ's)

1: What is the length of this online course?

The total duration of the Advertising certification course is 12 weeks.

2: Who are the faculty members of the Advertising training programme?

Dr Meeta Nihalani, Associate Professor at the Department of Management Studies, Jai Narain Vyas University, is the instructor for this course. Many books and articles written by her have been published in national and international journals. She also provides career counselling to students.

3: How can I receive the certificate after course completion?

To get the course certificate, candidates must complete all the internal assessments and appear for the final exam.

4: What topics will be covered during this online training?

Participants will study topics like the various research methods for advertising, communication processes, creativity and multimedia, the role of advertising agencies, and many more during the course.

5: How much weightage is given to the final exam?

The final exam holds 70% weightage in the total score.