Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The goal of advertising is to target various customers from varied backgrounds and help them connect with the product or service provider. A good advertisement will influence customers' buying behaviour and reflect the ethos of the service provider. Learn to design ads in a high-quality way and become a professional in the industry with the Advertising online course.
The Advertising certification syllabus will introduce candidates to communication processes and ad designing techniques. It will also cover topics like the internet in advertising and build the candidates’ skills and equip them to enter the advertising industry fully.
Candidates will learn about the ethical, social and legal aspects of the society and economy in the Advertising training by Swayam. This Massive Online Open Courses or MOOC aims to develop the skills of the candidates and help them connect with the advertising industry in an empowered way. Swayam will also provide a certificate of completion to the candidates.
The Highlights
- Elective type course
- Course by Swayam
- Certificate of completion
- Internal assessments and examination
- 12 weeks course length
- Undergraduate level program
Programme Offerings
- Qualified instructor
- Course by Swayam
- Online Course
- Course certificate available
- Internal assessments
- Undergraduate-level Training
- Final Assessment
- Elective program
- Upcoming course
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | JNVU Jodhpur |
Eligibility Criteria
The candidates who enrol in the Advertising certification course will receive a certificate by Swayam at the end of the course. Candidates must fulfill the eligibility criteria to receive the certification.
What you will learn
Candidates who complete the Advertising online course by Swayam will get in-depth knowledge of advertising, including the following topics:
- Take media-related decisions and connect with the right audience.
- How to advertise in different media.
- Pre testing and post-testing advertising techniques.
- Legal, ethical and social aspects of the economy and society.
- Build a wide customer base in the market.
- Reach out to new customers.
Admission Details
- To join the Advertising training, click the link given ahead: https://onlinecourses.swayam2.ac.in/cec21_mg12/preview
- Click on the ‘Join’ option given at the top of the page.
- Sign in by creating a new account or log in using your Facebook, Google, or Microsoft account. If an account has previously been made, log in.
- Finally, select the course you want to enrol in and pay the fee to complete enrolment.
Application Details
Although the course on Advertising by Swayam does not have a dedicated application form, candidates need to create an account and enter their details to enrol.
The Syllabus
- Introduction to Communication
- Importance of Advertising
- Meaning nature and concept of advertising
- Types of Advertising
- Various elements of advertisings
- Advertising Issues and Objectives
- Audience Analysis in Advertising
- Setting Advertising Budget
- Determinants and Major Methods of Advertising Budget
- Factors impacting media decisions for advertising
- Major Media Types and their characteristics
- Television advertising
- Use of print media in advertising
- Advertising through Internet Media devices
- Advantages and disadvantages of internet media
- Factors Influencing Media Choices in Advertising
- Media Planning and Selection
- Media Scheduling
- Message development
- Advertising appeals
- Advertising copy
- Use of multimedia in advertising
- Advertising execution
- Preparing ads for different media
- Creativity in advertisements
- Measuring advertising effectiveness
- Advertising and society
- Impact of advertisings on sales
- Advertising research
- Post testing techniques for measuring success of advertisements
- Pre testing and research in launching advertising
- Importance of advertisings agency
- Role of advertising agency
- Various types of advertising agencies
- Selection of advertising agency
- Social advertisings
- Social responsibility in advertisings
- Ethical aspects of advertising in India
- Legal aspects of advertising in India
Evaluation process
Swayam will conduct a final assessment for candidates enrolled in the Advertising online course, in addition to the internal assessments held during the program. Out of this, 30% weightage is given to internal assessments and 70% weightage to the main examination.
Instructors
JNVU Jodhpur Frequently Asked Questions (FAQ's)
The total duration of the Advertising certification course is 12 weeks.
Dr Meeta Nihalani, Associate Professor at the Department of Management Studies, Jai Narain Vyas University, is the instructor for this course. Many books and articles written by her have been published in national and international journals. She also provides career counselling to students.
To get the course certificate, candidates must complete all the internal assessments and appear for the final exam.
Participants will study topics like the various research methods for advertising, communication processes, creativity and multimedia, the role of advertising agencies, and many more during the course.
The final exam holds 70% weightage in the total score.