Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Digital Marketing – Critical Success Factors program is an online course that explores the critical factors seen in every successful marketing strategy. You will learn how to plan, design and conduct online marketing activities and learn about the new marketing reality. The course will also introduce you to an effective marketer’s different mindsets, such as performance-driven operation and agile marketing.
Moreover, you will learn what makes a marketing campaign ideal, improve conversions, and measure success. Digital Marketing – Critical Success Factors online course uses many learning tools such as fun and challenging assignments and video lectures. You can complete the course as per your timing and will receive a Certificate of Participation upon completion.
Your course instructor will be Jürgen Seitz, a leading digital market expert in Germany. Digital Marketing – Critical Success Factors training program is ideal for anyone looking to learn digital marketing concepts. You will receive multiple tips to improve your daily marketing efforts.
The Highlights
- Leading digital marketing expert as the instructor
- Online marketing course
- Flexible time management
- Quizzes
- Interactive global community
- Video lectures
- Certificate of Participation
Programme Offerings
- Online marketing course
- video lectures
- Leading digital marketing expert as instructor
- Certificate of participation
- quizzes
- Flexible time management
- Interactive global community
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Stuttgart Media University, Stuttgart |
- Digital Marketing – Critical Success Factors certification course has a fee of 199 euros.
Digital Marketing – Critical Success Factors fee structure
Course Name | Fee |
Digital Marketing – Critical Success Factors | 199 euros. |
Eligibility Criteria
While it is not compulsory for joining the Digital Marketing – Critical Success Factors training by iversity, if you want to learn about different marketing strategies, you can join the ‘Digital Marketing – Strategies & Channels’ course on iversity.
What you will learn
After completing the four-week-long Digital Marketing – Critical Success Factors syllabus, you will learn about:
- Critical factors for a successful marketing strategy
- Designing online marketing activities
- The mindset of effective digital marketers
- Ideal campaign setup
- Improving conversions
- Measuring success
Who it is for
Digital Marketing – Critical Success Factors by iversity are relevant for anyone who wants to build or advance their sales and marketing career. This includes:
- Top-level management
- Middle and entry-level managers and marketers
- Entrepreneurs
- Traditional offline business managers
Admission Details
Secure admission into the Digital Marketing – Critical Success Factors online program by following these steps:
Step 1: Visit https://iversity.org/en/courses/digital-marketing-critical-success-factors#tracks-anchor and click on ‘Enroll’.
Step 2: Sign in or sign up using an existing email id or your social media account.
Step 3: Pay the course fee and begin learning.
Application Details
Digital Marketing – Critical Success Factors has a sign-up sheet that works as an application form. You need to sign in using an existing account. You can also use your social media accounts like Google, LinkedIn or Facebook to log in. Else, you can create a new account on the iversity website.
The Syllabus
The new marketing reality
- Consequences for marketers
- Five key drivers in the media landscape
- Digital marketing overall shifts
The mindset of effective digital marketers
- Be agile and act performance driven
- Address What’s in it for me, the customer? (WIIFM)
- Chase your WHY or waste your budget
Analysing and developing customers
- Where, when, and how to promote
- Two new forces in the sales funnel
- Identifying your ideal customer
Marketing goals & metrics
- Optimising for conversions
- Knowing how much to spend
- Understanding what to go for and how to measure it
Instructors
Stuttgart Media University, Stuttgart Frequently Asked Questions (FAQ's)
You can access the course material by enrolling for the course on the iversity website.
The course allows flexible timings. You can attend the lectures as per your schedule.
Yes. Digital Marketing – Critical Success Factors offers the opportunity to interact with a global community.
Yes, there will be periodic assignments in the course.
There is no strict eligibility criterion to join the course. However, If you want to learn about various marketing strategies, you can join the ‘Digital Marketing – Strategies & Channels’ programme on iversity.