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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Course Overview

The Digital Marketing – Strategies & Channels online course explores the various tactics, strategies, and channels for effective online marketing. The curriculum breaks down multiple aspects of digital marketing and explains in detail how each concept works. One of Germany’s leading digital marketing experts, Professor Seitz, will explain the program’s topics to help you understand in the best way possible.

The Digital Marketing – Strategies & Channels certification syllabus covers several strategies such as content marketing, engagement marketing, and experience marketing. You will gain a deeper understanding of how social media platforms influence digital marketing and the niche contribution each forum brings. Whether you want to learn about organic Facebook search, conquer search engine marketing, or explore email and native advertising, this course covers it all and much more. 

Furthermore, this four-week Digital Marketing – Strategies & Channels program offers in-depth course material, assignments, flexible time management, and the opportunity to interact with a global community. You can choose your own learning pace and boost your CV with certification. 

The Highlights

  • Flexible program schedules
  • Interactive global community
  • Online learning
  • Certification available
  • Statement of Participation
  • Fun and challenging assessments 
  • A short-term marketing curriculum
  • Self-paced learning
  • Available for students and organizations

Programme Offerings

  • A four-week marketing course
  • Interactive global community
  • Online training
  • Certification available
  • Self-paced learning
  • Renowned educator
  • assignments
  • Flexible course timings

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesStuttgart Media University, Stuttgart

Eligibility Criteria

The Digital Marketing - Strategies & Channels certification course is open to anyone who seeks experience in this domain. However, if you want to understand the underlying principles of the strategies and channels explained in this curriculum, you can participate in Iversity’s first program, ‘Digital Marketing – Critical Success Factors.

What you will learn

Digital marketing skills

The Digital Marketing – Strategies & Channels by iversity will teach you about various concepts in digital marketing such as  

  • The channels and tactics effective marketers implement
  • Native advertising
  • Setting up successful content marketing strategies
  • Digital marketing channels
  • Digital marketing strategies
  • How to use engagement or experience marketing
  • Tackling search engine marketing
  • Using Facebook without its organic reach
  • Digital marketing tactics

Who it is for

The Digital Marketing – Strategies & Channels course by iversity is best suited for: 


Admission Details

You can avail admission into the Digital Marketing – Strategies & Channels online program by following these steps:

Step 1: Visit https://iversity.org/en/courses/digital-marketing-strategies-channels#tracks-anchor and click on ‘Enroll’.

Step 2: Create a profile if you are a first-time user or sign in with your LinkedIn, Google or Facebook account 

Step 3: Complete the program fee payment and start learning.

Application Details

You don’t need to fill out a Digital Marketing – Strategies & Channels application form. Simply registering or logging in to the Iversity website will work. For registration/sign-up, you must enter your email, full name, and password. For signing in, you can use your social media accounts like Facebook, LinkedIn, or Google account.

The Syllabus

Marketing approaches
  • Content Marketing
  • Experience Marketing
  • Engagement Marketing

Catalysts & Amplifiers
  • Facebook (paid & unpaid)
  • Twitter & Youtube
  • Snapchat & Instagram

Social Media
  • Facebook (paid & unpaid)
  • Twitter & Youtube
  • Snapchat & Instagram

Further relevant channels & formats
  • Paid & organic search
  • Native advertising
  • E-Mail

Instructors

Stuttgart Media University, Stuttgart Frequently Asked Questions (FAQ's)

1: Is Digital Marketing – Strategies & Channels an online course?

Yes. Digital Marketing – Strategies & Channels is a 100% digital course. 

2: Is the schedule fixed for this training?

No. You can have a flexible course schedule based on your requirement. 

3: Can I join the curriculum for free?

No. Course fee payment is compulsory for enrolment.

4: Can I use my LinkedIn account to sign in to the website?

Yes. You can use your LinkedIn account to sign into the iversity website. 

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