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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Futurelearn |
The Syllabus
- Channel adoption and content engagement
- Aligning content with your target audience and user journey
- Exploring marketing channel mix
- Content seeding, distribution and repurposing
- Content optimisation and iteration
- Optimising channel and content mix
- How people read online
- Optimising content for users and search engines
- User-centred design principles for online writing
- Writing for website and content marketing
- Writing for email marketing
- Writing for social media
- Optimising content
- Podcast adoption and how people listen to podcasts
- Podcasts in the user journey
- Podcasts for driving organisational objectives
- Podcast landing pages
- Planning podcast audiences and content
- Recording a podcast
- Editing a podcast
- Publishing a podcast
- Measuring podcast results
- Video adoption and how people watch different video formats
- Video in the user journey
- Video for driving organisational objectives
- Video distribution platforms and video search optimisation
- Planning video audiences and content
- Recording video
- Editing video
- Publishing and distributing video
- Measuring video results
- The role of different content hosting approaches
- Hosting written content
- Hosting audio content, including podcasts
- Hosting video content
- Using hosting platforms for measuring content
- Using web analytics (Google Analytics) for measuring content
- Using analytics for content optimisation and testing
Instructors
Articles
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26 Aug'23, 11:14 AM
21 Aug'23, 07:18 AM
18 Aug'23, 11:51 AM
6 Jul'23, 07:27 AM
21 Jun'23, 12:18 PM
13 Jun'23, 09:54 AM
4 Apr'23, 11:39 AM
27 Mar'23, 07:53 AM
22 Mar'23, 12:57 PM
22 Mar'23, 11:00 AM
29 Aug'23, 01:51 PM
29 Aug'23, 01:28 PM
29 Aug'23, 12:38 PM
29 Aug'23, 11:49 AM
29 Aug'23, 11:44 AM
29 Aug'23, 11:00 AM
29 Aug'23, 10:22 AM
28 Aug'23, 01:19 PM
28 Aug'23, 12:16 PM
28 Aug'23, 12:13 PM
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