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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Futurelearn |
The Syllabus
- Channel adoption and content engagement
- Aligning content with your target audience and user journey
- Exploring marketing channel mix
- Content seeding, distribution and repurposing
- Content optimisation and iteration
- Optimising channel and content mix
- How people read online
- Optimising content for users and search engines
- User-centred design principles for online writing
- Writing for website and content marketing
- Writing for email marketing
- Writing for social media
- Optimising content
- Podcast adoption and how people listen to podcasts
- Podcasts in the user journey
- Podcasts for driving organisational objectives
- Podcast landing pages
- Planning podcast audiences and content
- Recording a podcast
- Editing a podcast
- Publishing a podcast
- Measuring podcast results
- Video adoption and how people watch different video formats
- Video in the user journey
- Video for driving organisational objectives
- Video distribution platforms and video search optimisation
- Planning video audiences and content
- Recording video
- Editing video
- Publishing and distributing video
- Measuring video results
- The role of different content hosting approaches
- Hosting written content
- Hosting audio content, including podcasts
- Hosting video content
- Using hosting platforms for measuring content
- Using web analytics (Google Analytics) for measuring content
- Using analytics for content optimisation and testing
Instructors
Articles
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29 Nov'24, 06:03 AM
19 Nov'24, 10:59 AM
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11 Oct'24, 06:01 AM
13 Mar'24, 06:24 AM
29 Feb'24, 06:05 AM
27 Feb'24, 10:32 AM
13 Feb'24, 06:25 AM
19 Dec'24, 09:48 AM
19 Dec'24, 06:44 AM
17 Dec'24, 12:40 PM
17 Dec'24, 04:01 AM
17 Dec'24, 03:43 AM
16 Dec'24, 12:25 PM
16 Dec'24, 11:46 AM
13 Dec'24, 12:28 PM
13 Dec'24, 09:28 AM
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