Careers360 Logo
Browse by Stream
Search Colleges, Exams, Schools & more
Interested in this College?
Get updates on Eligibility, Admission, Placements Fees Structure
Compare

Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesFuturelearn

The Syllabus

  • Understand the role of email in the user journey
  • Spam and email volumes
  • User journey mapping and email marketing
  • Email service providers (ESPs)
  • The role of customer relationship management (CRM) and automation systems
  • Keeping iteration and measurement at the core of email marketing activity

  • Email marketing campaign planning
  • Opt-in rules and data collection
  • Segmentation and targeting
  • Deliverability
  • Designing emails that work
  • The role of testing in email
  • Measuring email effectiveness

  • CRM and marketing automation in perspective
  • The ESP, CRM and marketing automation overlap
  • Opportunities for data collection
  • Triggered email and workflows
  • Going beyond email – content, chatbots and targeting
  • Testing, measurement and iteration

  • The email iteration opportunity
  • Core measures: open rates, click through rates and conversion
  • Email variables that impact results
  • A/B and multivariate testing
  • ESP reports
  • Web analytics for email marketing
  • Attribution modelling to calculate the true value of email activity

Instructors

Articles

Similar College

Similar Courses

Using Email for Networking in English

University of Washington, Seattle via  Edx

Months 4Free

Email Marketing

Digital Vidya via  FutureSkills

Years 35.00 K
View All Courses

More Courses by The Open University, Milton Keynes

Why Religion Matters Religious Literacy, Culture and Diversity

The Open University, Milton Keynes via  Futurelearn

Months 4Free

Forensic Psychology Witness Investigation

The Open University, Milton Keynes via  Futurelearn

Months 8Free

Investigating a Murder with Forensic Psychology

The Open University, Milton Keynes via  Futurelearn

Months 4Free
View All Courses

Explore on Careers360

Download Careers360 App
All this at the convenience of your phone

  • Regular Exam Updates

  • Best College Recommendations

  • College & Rank predictors

  • Detailed Books and Sample Papers

  • Question and Answers

Scan and download the app

OR

Back to top