Introduction to Marketing
Beginner
Online
6 Weeks
Free Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Fees Informations | Certificate Availability | Certificate Providing Authority |
|---|---|---|
| INR 12572 | yes | The University of British Columbia, Vancouver |
The Syllabus
- WelcomeCourse Team
- Entry Survey
- Your Biography
- 1.1 Introduction
- 1.2 Pre-Activity 1
- 1.3 The Changing Nature of Marketing
- 1.4 Fundamental Marketing Frameworks and Tools
- 1.5 Check Your Understanding
- 1.6 Discussion 1
- 1.7 Competition
- 1.8 Tools for the Dynamic Game
- 1.9 Check Your Understanding
- 1.10 Discussion 2
- 1.11 Module 1 Takeaways and Discussion
- 1.12 Activity 1 (Audit)
- 1.13 Module 1 Required/Optional Readings
- 2.1 Introduction
- 2.2 Pre-Activity 2
- 2.3 Market Research
- 2.4 Actionable Insights Through Research
- 2.5 Check Your Understanding
- 2.6 Discussion 3
- 2.7 Segmentation and Targeting
- 2.8 Practical Consideration for Segmentation
- 2.9 Check Your Understanding
- 2.10 Discussion 4
- 2.11 Module 2 Takeaways and Discussion
- 2.12 Activity 2 (Audit)
- 2.13 Module 2 Required/Optional Readings
- 3.1 Introduction
- 3.2 Pre-Activity 3
- 3.3 Positioning and Value Propositions
- 3.4 Brand Positioning Statements
- 3.5 Check Your Understanding
- 3.6 Discussion 5
- 3.7 Product
- 3.8 Product Frameworks and Tools
- 3.9 Check Your Understanding
- 3.10 Discussion 6
- 3.11 Module 3 Takeaways and Discussion
- 3.12 Activity 3 (Audit)
- 3.13 Module 3 Required/Optional Readings
- Mid-Course Survey
- 4.1 Introduction
- 4.2 Pre-Activity 4
- 4.3 Branding
- 4.4 Practical Considerations Around Branding
- 4.5 Check Your Understanding
- 4.6 Discussion 7
- 4.7 Pricing
- 4.8 Informing Pricing Decisions
- 4.9 Check Your Understanding
- 4.10 Discussion 8
- 4.11 Module 4 Takeaways and Discussion
- 4.12 Activity 4 (Verified)
- 4.12 Activity 4 (Audit)
- 4.13 Module 4 Required/Optional Readings
- 5.1 Introduction
- 5.2 Pre-Activity 5
- 5.3 Distribution
- 5.4 Distribution Issues From the Marketing Perspective
- 5.5 Check Your Understanding
- 5.6 Discussion 9
- 5.7 Integrated Marketing Communication (IMC)
- 5.8 Informing Marketing Communication Choices
- 5.9 Check Your Understanding
- 5. 10 Discussion 10
- 5.11 Module 5 Takeaways and Discussions
- 5.12 Activity 5 (Audit)
- 5.13 Module 5 Required/Optional Readings
- 6.1 Introduction
- 6.2 Pre-Activity 6
- 6.3 Social Media
- 6.4 Check Your Understanding
- 6.5 Discussion 11
- 6.6 Looking Ahead: Trends in Marketing
- 6.7 Bringing Everything Together - Process and Measurements
- 6.8 Check Your Understanding
- 6.9 Discussion 12
- 6.10 Module 6 Takeaways and Discussion
- 6.11 Activity 6 (Audit)
- 6.12 Module 6 Required/Optional Readings
- Post-Course Survey
- Course Wrap Up
Instructors
Articles
15 Oct'24, 11:03 AM
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20 Sep'21, 06:16 AM
17 Sep'21, 04:43 AM
31 May'21, 08:31 AM
15 Oct'24, 11:03 AM
23 Mar'24, 09:01 AM
4 Mar'24, 09:05 AM
26 Sep'23, 11:28 AM
20 Sep'21, 06:16 AM
17 Sep'21, 04:43 AM
31 May'21, 08:31 AM