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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 12572yesThe University of British Columbia, Vancouver

The Syllabus

  • WelcomeCourse Team
  • Entry Survey
  • Your Biography

  • 1.1 Introduction
  • 1.2 Pre-Activity 1
  • 1.3 The Changing Nature of Marketing
  • 1.4 Fundamental Marketing Frameworks and Tools
  • 1.5 Check Your Understanding
  • 1.6 Discussion 1
  • 1.7 Competition
  • 1.8 Tools for the Dynamic Game
  • 1.9 Check Your Understanding
  • 1.10 Discussion 2
  • 1.11 Module 1 Takeaways and Discussion
  • 1.12 Activity 1 (Audit)
  • 1.13 Module 1 Required/Optional Readings

  • 2.1 Introduction
  • 2.2 Pre-Activity 2
  • 2.3 Market Research
  • 2.4 Actionable Insights Through Research
  • 2.5 Check Your Understanding
  • 2.6 Discussion 3
  • 2.7 Segmentation and Targeting
  • 2.8 Practical Consideration for Segmentation
  • 2.9 Check Your Understanding
  • 2.10 Discussion 4
  • 2.11 Module 2 Takeaways and Discussion
  • 2.12 Activity 2 (Audit)
  • 2.13 Module 2 Required/Optional Readings

  • 3.1 Introduction
  • 3.2 Pre-Activity 3
  • 3.3 Positioning and Value Propositions
  • 3.4 Brand Positioning Statements
  • 3.5 Check Your Understanding
  • 3.6 Discussion 5
  • 3.7 Product
  • 3.8 Product Frameworks and Tools
  • 3.9 Check Your Understanding
  • 3.10 Discussion 6
  • 3.11 Module 3 Takeaways and Discussion
  • 3.12 Activity 3 (Audit)
  • 3.13 Module 3 Required/Optional Readings
  • Mid-Course Survey

  • 4.1 Introduction
  • 4.2 Pre-Activity 4
  • 4.3 Branding
  • 4.4 Practical Considerations Around Branding
  • 4.5 Check Your Understanding
  • 4.6 Discussion 7
  • 4.7 Pricing
  • 4.8 Informing Pricing Decisions
  • 4.9 Check Your Understanding
  • 4.10 Discussion 8
  • 4.11 Module 4 Takeaways and Discussion
  • 4.12 Activity 4 (Verified)
  • 4.12 Activity 4 (Audit)
  • 4.13 Module 4 Required/Optional Readings

  • 5.1 Introduction
  • 5.2 Pre-Activity 5
  • 5.3 Distribution
  • 5.4 Distribution Issues From the Marketing Perspective
  • 5.5 Check Your Understanding
  • 5.6 Discussion 9
  • 5.7 Integrated Marketing Communication (IMC)
  • 5.8 Informing Marketing Communication Choices
  • 5.9 Check Your Understanding
  • 5. 10 Discussion 10
  • 5.11 Module 5 Takeaways and Discussions
  • 5.12 Activity 5 (Audit)
  • 5.13 Module 5 Required/Optional Readings

  • 6.1 Introduction
  • 6.2 Pre-Activity 6
  • 6.3 Social Media
  • 6.4 Check Your Understanding
  • 6.5 Discussion 11
  • 6.6 Looking Ahead: Trends in Marketing
  • 6.7 Bringing Everything Together - Process and Measurements
  • 6.8 Check Your Understanding
  • 6.9 Discussion 12
  • 6.10 Module 6 Takeaways and Discussion
  • 6.11 Activity 6 (Audit)
  • 6.12 Module 6 Required/Optional Readings
  • Post-Course Survey

  • Course Wrap Up

Instructors

Articles

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