Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The industry professionals who create effective design strategies will demonstrate how they accomplish Customer Obsessed Design for Product Management. The Customer Obsessed Design online course not only teaches simply paying attention to the consumers but also develops a passion for understanding customer requirements
The 6 weeks Customer Obsessed Design training by UC Berkeley prepares candidates for conducting successful user and customer interviews, obtaining important client insights from such interviews, sharing some of these additional insights with relevant parties in the corporation, and mobilizing action around such knowledge and insight using technologies from customer-centric ethnography, design, storytelling, and innovation. Candidates will learn how to design transformative customer experiences.
The Customer Obsessed Design syllabus teaches candidates how to pick subjects, prepare structured interviews, conduct interviews, assess their performance and learn from their fellow students as part of the course. The course educates students to identify the gaps between how customers perceive their surroundings and how those surroundings are currently constructed. Candidates will learn to examine needs before leaping to answers, as well as to quickly identify challenges in order to solve the correct ones.
The Highlights
- 6 weeks duration
- Offered by UC Berkeley
- Video lectures
- Online learning
- Shareable certificate
- Expert mentoring
- Reality tasks
- Faculty teaching sessions
- Interactive simulations
- Team activities
Programme Offerings
- Online-scheduled classes
- Class discussions
- Case Studies
- Recognised certificate
- Career-focused learning
- assignments
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | UC Berkeley |
Customer Obsessed Design Fees
Course | Fee |
Customer Obsessed Design | USD $3,200 |
Eligibility Criteria
Certification Qualifying Details
Students must finish the course content and standard curriculum to be eligible for the Customer Obsessed Design certification. World-class university UC Berkeley will issue a completion certificate to those students who successfully finish the entire program including assignments, readings, and class discussions.
What you will learn
After completing the Customer, Obsessed Design certification course, candidates will learn to use storytelling techniques to bring consumer insights to life within their company in a number of ways. Learners will be able to change their company's focus from what the consumer wants to why they desire it along with reducing their creativity and enabling a more coordinated, strategic decision-making approach.
Who it is for
- Professionals in product management and product development who want to stand out from the crowd and provide world-class consumer experiences.
- Individuals in specific job roles like Product Marketers, Product Development Managers, Product Designers, UX Designers, Program Managers, Engineers, Research & Development Professionals and Marketing Professionals like Marketing Managers will also be benefited from the course.
Admission Details
To get admission to the Customer Obsessed Design course from UC Berkeley, follow the steps mentioned below:
Step 1. Follow the link given below to visit the UC Berkeley official course page
(https://executive.berkeley.edu/programs/customer-obsessed-design)
Step 2. Click on the ‘Enroll’ button to start the admission process
Step 3. Fill the registration form and click the ‘Next’ button to proceed
Step 4. Click on the ‘Go to Payment’ button at the bottom of the page
Step 5. Pay the course fee and start the executive course
The Syllabus
- The Innovation Cycle
- The Importance of Ethnographic Interviewing
- Observation, Interviewing
- The Arc of an Interview
- Interviewing Deep Dive
- Holding Spaces
- Color and Advance
- Exploring your Customers' Problem Space
- The Importance of Stories,
- Storyboards
- Interview Guides
- Interviewing Logistics
- Stakeholder Maps
- Interpreting Interviews
- Frameworks for Finding Insights
- Incorporating Interview Data with other Data
- Embedding Insights into Design Roadmaps
- Testing your Insights
- Concept Evaluation
- Bringing the Interview Home
- Connecting with Metrics, Storytelling
Instructors
UC Berkeley Frequently Asked Questions (FAQ's)
Customer obsession is a condition of intense attention on improving the consumer experience from the customer's point of view.
Customer obsession is important because it not only focuses on customer retention but also tries to improve the buyer's trip on a regular basis.
Customer-focused businesses listen to just what their customers say, whereas customer-obsessed businesses utilize data to adapt to their customers' demands.
Customer obsession helps in client retention and according to Bain & Company, a 5% improvement in client retention may raise earnings by 25% to 95%.
UC Berkeley is the course provider of the Customer Obsessed Design course.