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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Course Overview

The programme has been formulated to provide the candidates all the necessary information required to propagate strategies related to marketing domain, which in return would help the company and the institution to grow. The course will be covering the ways to develop products that would meet the demands of customers and help create demand and awareness for those items and products to encourage more sales.

The Certification Course on Marketing Management by edX over the course of seven weeks will be covering topics namely- creating marketing base, problem solving and marketing skills. The course lays great emphasis on the subject of “Business and Management”. Furthermore, the sessions will be conducted in English and will provide live classes and assignments. The course also has the provision of “upgradation” where the students can apply for securing a certificate. The techniques to target and identify customers and also comprehend their demands will be covered.

The Highlights

  • 7 week programme
  • 8-10 hours class per week
  • Certificate by edX
  • Programme co-hosted by University of Maryland
  • Partnered by Robert H. Smith School of Business
  • Free registration
  • Instructor signed certificate
  • Advanced level course
  • Self paced learning

Programme Offerings

  • E-education
  • assignments
  • Lectures
  • Transcripted video

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 30103yesUMD
  • The Certification Course on Marketing Management by edX has free registration.

  • To avail of the programme all the applicants are required to deposit an amount of Rs. 30,103 /- during the registration

Particulars

   Amount

Registration Fee

 Free

Course Fee

 Rs.30,103 /-


Eligibility Criteria

Note: The course can be pursued by all students from all countries except the students who belong to Iran, Crimea region of  Ukraine and Cuba can not access the course owing to the US sanctions.

Certification Qualification Details

For availing the certificate the applicants have to upgrade their existing Certification Course on Marketing Management by edX by doing the payment as defined.

What you will learn

Marketing skills

After completing the Certification Course on Marketing Management by edX candidates will gain knowledge in-

  • Students will have their basis strength strengthened in finding target customers from whose information they can understand product demand.
  • The ways to define the offer value of a product will be covered so that the product can be positioned and proposed better.
  • Candidates will be learning to identify and define indicators which would help them to put forward and frame a result.
  • The technique to find the right target and way to formulate an integrated marketing strategy will be taught to all the participants.
  • Aspirants will be learning to analyse the competitors in a market and find out different ways to formulate brand value and position.
  • They will further learn to gauge their own strength, position and weakness in a marketing spectrum and create an advantage for betterment.
  • Behaviour research will be taught to learners so that they can match the product requirement level of the customers.
  • Students will formulate successful marketing strategies to brand their product and create a demand for it.

Who it is for

The Certification Course on Marketing Management by edX is for applicants who are willing to know more about -

  • Aspirants who are eager to curve out their future in business and management then they can apply for the course since they will learn everything about this domain.
  • Candidates who want to study in detail about the various policies that exist in the marketing world and want to formulate their own key principles can get themselves registered.

Application Details

For applying in the Certification Course on Marketing Management by edX please follow the given steps-

Step 1: To procure the application form students  have to visit the site of edX -https://www.edx.org/course/marketing-management-2

Step 2: The students have to fill the details in the form hence please provide your “Full name”.

Step 3: Applicants have to fill in the credentials by providing a “user name” in the space that has been made available.

Step 4: The details of the email address has to be provided so that the students can log in using it later.

Step 5: Now the students have to agree to all the terms and policies of the institution only after agreeing they can proceed.

Step 6: The students have to click the “Apply Now” button for submitting their application form.

Evaluation process

Information not there.  For more notifications please visit the webpage of edX later.

Instructors

UMD Frequently Asked Questions (FAQ's)

1: When is the session ending?

The session of Certification Course on Marketing Management by edX will wrap up after conducting classes for seven weeks.

2: Will projects be provided during the course?

Currently, the curriculum has not yet been provided. Students will be notified soon once the syllabus is posted.

3: For how long will the certificate be valid?

For the time being no information in this domain is updated. Candidates are requested to contact the management.

4: Is there any provision for exams?

The information regarding the examinations is yet to be released. The students are appreciated for their patience.

5: Do I need to upgrade the course?

Yes, to procure the certificate the students have to mandatorily upgrade their Certification Course on Marketing Management by edX.

6: What is the class timing?

The course has no schedule timing for the classes. Students can access the course at their own pace.

7: The course is partnered by whom?

The programme is being partnered by Robert H. Smith School of Business and the University of Maryland.

8: When is the registration starting?

Students are requested to visit the homepage of Certification Course on Marketing Management by edX to know more about the registration.

9: Has the application process completed?

Kindly visit the site for more updates- https://www.edx.org/course/marketing-management-2

10: When can I access the course guides?

Students can access the guides only after their successful registration in the Certification Course on Marketing Management by edX 

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