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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 2436yesCoursera

The Syllabus

Videos
  • 1.1 | Welcome to Arts & Culture Strategy
  • 1.2 | Introduction to Unit One
  • 1.3 | Value Through the Ages
  • 1.4 | What Has Changed?
  • 1.5 | Mission & Value
  • 1.6 | Value Now
  • 1.7 | Value, Capacity & Support
  • 1.8 | Scope & Scale
  • 1.9 | Off the Record: Value Creation in the Arts
Reading
  • Unit 1 Slides
Practice Exercise
  • Unit 1 Quiz

Videos
  • 2.1 | Introduction to Unit Two
  • 2.2 | Dominant Logic
  • 2.3 | Frugal Engineering
  • 2.4 | Logic Models: Designing Your Business Model
  • 2.5 | Logic Models: Real World Application
  • 2.6 | What Makes a Resilient Organization?
  • 2.7 | Identifying & Managing Risk
  • 2.8 | Off the Record: Logic Models
Readings
  • Unit 2 Slides
  • Additional Reading and Resources

Videos
  • 3.1 | Introduction to Unit Three
  • 3.2 | What's Going On in Our World?
  • 3.3 | Competitive Analysis: Analyzing the Environment
  • 3.4 | Competitive Analysis: Real World Application
  • 3.5 | Working Collaboratively
  • 3.6 | Off the Record: Competition & Collaboration
Reading
  • Unit 3 Slides

Videos
  • 4.1 | Introduction to Unit Four
  • 4.2 | Why Is it Imperative that We Define Our Promise
  • 4.3 | Marketing?
  • 4.4 | Public, Product, Place, Promotion & Pricing
  • 4.5 | Brands & Beyond
  • 4.6 | Off the Record: Marketing
Reading
  • Unit 4 Slides

Videos
  • 5.1 | Introduction to Unit 5
  • 5.2 | Legitimacy & Meaning
  • 5.3 | Meaningful Measures: Balanced Scorecards & Dashboards
  • 5.4 | Meaningful Measures: Using Balanced Scorecards & Dashboards
  • 5.5 | Meaningful Communication
  • 5.6 | Off the Record: Performance Metrics
  • 5.7 | Moving Forward
Reading
  • Unit 5 Slides
Practice Exercise
  • Unit 5 Quiz

Instructors

Articles

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