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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Fees InformationsCertificate AvailabilityCertificate Providing Authority
INR 6302yesCoursera

The fees for the course Viral Marketing and How to Craft Contagious Content is - 

HeadAmount in INR
Certificate FeesRs. 6,302

The Syllabus

Videos
  • Course Introduction
  • Contagious: How Things Catch On
  • Making Messages Stick
  • Simple
  • Unexpected
  • Concrete
  • Credible
  • Emotional Stories
Practice Exercise

Attributes of Stickiness Quiz

Videos
  • The Power Of Social Influence
  • Normative Influence
  • Using Social Influence to Increase Success
  • When Social Influence is Anti-Social
  • Conformity or Divergence?
Practice Exercise
  • Theories and Practice of Social Persuasion Quiz

Videos
  • Word of Mouth
  • Why Word of Mouth Matters
  • Social Currency
  • Triggers
  • Emotion
  • Public
  • Practical Value
  • Stories
Practice Exercise
  • Strategies for Effective Referrals Quiz

Videos
  • How Social Networks Spread Information and Influence
  • What are Social Networks?
  • How Networks Shape the Spread of Information
  • Sprinkler vs. Waterfall Strategies
  • Social Ties and Active Sharing
  • Course Conclusion
Practice Exercise
  • Understanding Social Networking Behavior Quiz

Instructors

Articles

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