MBA Family Business and Entrepreneurship Integrated at Amrut Mody School of Management, Ahmedabad University, Ahmedabad Offline Course

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The five-year Integrated Master's programme in Business Administration offers Family Business and Entrepreneurship as Major. It provides training in business, finance, marketing and management principles so as to enable the students to take up leadership roles in managing, scaling-up, or turnaround of family business and craft a business plan to start an enterprise. The Major helps build effective skills to assess risks associated with a business, make responsible decisions and recognise opportunities within and outside one’s own businesses. It focuses on identifying goals, strategies for facilitating growth and creating experiential learning through concepts like bootstrapping, business canvas, prototyping, and building proof of concept. The Major provides an opportunity to build a new product or service based business by becoming a fellow at VentureStudio, Ahmedabad University’s incubator, while earning credits for the same.

The Entrepreneurship and Family Business major provides a training in business, finance, marketing and management principles so as to enable the student to take up leadership roles in managing, scaling-up, or turnaround of family business and craft a business plan to start an enterprise. The major helps build effective skills to assess risks associated with a business, make responsible decisions and recognize opportunities within and outside one’s own businesses. It focuses on identifying goals, strategies for facilitating growth and creating experiential learning through concepts like bootstrapping, business canvas, prototyping, and building proof of concept. The major provides an opportunity to build a new product or service based business by becoming a fellow at VentureStudio, Ahmedabad University’s incubator, while earning credits for the same.

Students have the option of exiting from an Integrated Programme with an appropriate Bachelor’s degree with Honours after completion of the requirements for the Bachelor’s programme. Students complete the foundation courses in the first year before advancing to the major. 

Internships form an integral part of the management programme at Ahmedabad University. Students are exposed to multiple short duration internships every year through the efforts of the Career Development Centre (CDC), which helps with placement at eminent organisations, within and outside Gujarat. The nature of the internships vary, from an NGO internship in the first year to corporate internship in the year two and three. Ahmedabad University students have been placed with some of the leading NGOs and business organisations, for example – Elixir Foundation (UNESCO Project), AkshayPatra, Shatayu, Samvedna, Ambuja Cement Foundation, Beardo, CityShor, Amul India, Hyatt Hotel, S&P Global, Compass India, Reliance Retail. The final year students engage themselves in a semester long internship at an organisation, which gives them an opportunity to showcase their skills and ability for a longer tenure.

The highlights of the programme are international immersion opportunities, where students get to study at a university abroad for almost a month. Ahmedabad University at present collaborates to offer such opportunities to its students at ESC Rennes in France and Warsaw University in Poland.