BIMTECH Greater Noida Courses List & Fees Structure 2025

Students pursuing the Post Graduate Diploma in Management at Birla Institute of Management Technology are required to study a number of core, and elective courses as the part of the programme. The list of core marketing courses offered in the first two trimesters are mentioned below:

• Marketing Management-I
• Marketing Management- II

In third, fourth, and fifth trimesters, students must select functional elective from Marketing/ Finance/ HR/ Operations, and Decision Science. The list of functional elective courses in marketing specialisation are mentioned below:

• Digital Marketing
• Services Marketing
• Consumer Behavior
• International Marketing
• Marketing Analytics
• Rural Marketing
• Product and Brand Management
• Advance Marketing Analytics
• Business to Business Marketing
• Bootstrap Marketing
• Integrated Marketing Communication
• Social Marketing
• Sales and Distribution Management
• Luxury Marketing
• Customer Relationship Management
• Retail Marketing

Similarly, students who pursue the PGDM International Business are also required to select elective courses.

Birla Institute of Management Technology (BIMTECH) offers a Post Graduate Diploma in Retail Management. The programme provides in-depth knowledge to students in all aspects of retail marketing, and core management areas such as Marketing Management, Financial Accounting, Quantitative Management, and Economics.

The institute has a strategic tie up with the Retail Association of India (RAI), Mumbai. On the job training is provided to students in order to enhance the student- industry interaction so that students can acquire the experience of a retail store working, which bridges the gap between academics and field learning. This also helps students to gain knowledge and experience in the functioning of a retail stores.

BIMTECH also organises visits to various industries to enable students to have first-hand knowledge of procedures and formalities in the industries. A number of industry interactions and experts visits are regularly organised by the institute.

PGDM Retail Management students undertake a number of projects as a part of the course curriculum. The institute follows the case study pedagogy. During the course of the programme, students are required to undergo a three months mandatory summer internship assignment between the first and second year. Therefore, you will get a lot of opportunities for practical learning, such as internships, projects, and case studies in the PGDM Retail Management programme offered at BIMTECH Greater Noida.

Birla Institute of Management Technology (BIMTECH) offers PGDM, PGDM International Business , PGDM Insurance Business Management, and PGDM Retail Management programmes. According to the official placement report for the batch of 2022-2024, some of the companies which extended job offers to the marketing graduates for sales and marketing roles were Accenture, Infosys, Wipro Ltd, Schneider Electric, SBI General Insurance, Make My Trip (MMT), Tata AIG, Wildcraft, Hyundai Motor India Ltd., Aditya Birla Health Insurance, etc. Some of the roles offered to candidates were of Management Trainee, Research Associate, Area Manager, Consultant, Management Trainee –Analyst, Senior Sales Officer Trainee (SSOT), Associate Solution Advisor, Business Development Manager, etc.