Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Text Based |
Course Overview
The world is heading towards the path of a developed and technologically advanced society. We are experiencing a change in every domain and are accepting this change wholeheartedly. There is a constant change in consumer behavior and consumer insights and it must be studied for effective brand marketing and advertising. The Post Graduate Programs Brand Marketing and Advertising course is for all the learners who are keen to learn tactics and strategies for studying consumer insights and developing creative advertisements for the companies.
The Post Graduate Programs Brand Marketing and Advertising training is delivered by the experts of Northpoint Centre of Learning. This is an 11 months course that aims to make a candidate a marketing professional. The learners will be exposed to various internships in-company and fieldwork. This course is a blend of theoretical and practical training which ensures the overall development of the learner. Candidates who shall complete the course with 60% of aggregate marks and 90% attendance shall be eligible for Post Graduate Programs Brand Marketing and Advertising certification by the Northpoint Centre of Learning.
The Highlights
- 11 months duration
- Industry experts led training
- Internships
- 100% Placement assurance
- Certification
Programme Offerings
- 11-month duration
- industry-expert training
- Internship
- placement assistance
- Certification
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Northpoint Centre of Learning, Khandala |
The Post Graduate Programs Brand Marketing and Advertising certification fee will be paid by the candidates in easy installments. Learners should pay the application fee through NEFT. The detailed fee structure for the course is mentioned below in the table. The total fee includes tuition fees, boarding, and lodging fee.
Post Graduate Programs Brand Marketing and Advertising fee structure
Schedule | Remarks | Fee |
On selection | Within 7 working days of offer letter | 50,000 |
I Installment | 15 days in advance of commencing the course | 2,00,000 |
II Installment | 1,50,000 | |
III Installment | 1,10,000 | |
IV Installment | 98,150 | |
Total | 6,08,150 |
Eligibility Criteria
Academic Qualification
Candidates must have scored 50% of aggregate marks in their graduation to be eligible to enroll in this course. Candidates having a good score in CAT/CET shall act as an added advantage for them, though it is not compulsory by the organization.
Certification Qualifying Details
The Post Graduate Programs Brand Marketing and Advertising certification is awarded to the candidates scoring more than 50% of aggregate marks in the program. The certificate will be issued by the Northpoint Centre of Learning by the completion of the course.
What you will learn
The Post Graduate Programs Brand Marketing and Advertising certification syllabus is comprehensive and aims to inculcate all the skills of marketing professionals in learners. The course will guide the candidates from basic to advanced level tactics used in brand marketing, brand management, and advertising. At the end of this course, the learner will be able to gain proficiency in the following concepts.
- Strategic business management skills
- Marketing communication
- Marketing management
- Management communication and personal development
- Rural marketing
Who it is for
Post Graduate Programs Brand Marketing and Advertising certification benefits the people who are willing to make a promising career in brand marketing and advertising. Marketing executives, advertising managers, and brand managers will be benefited from this course. The candidates who wish to kickstart their careers in prominent companies in this domain should enroll in this course.
Admission Details
To enroll yourself in the course of Post Graduate Programs Brand Marketing and Advertising. Follow the steps mentioned below.
Step 1: Visit the portal of Northpoint Centre of Learning and search for the Post Graduate Programs Brand Marketing and Advertising certification course. The direct link for the course is https://www.northpointindia.com/post-graduate-programs/brand-marketing-advertising/overview/
Step 2: The screen with the detailed introduction of the course shall be displayed on the portal of Northpoint Centre of Learning.
Step 3: Click on the “Apply” tab and complete the application form for the course and pay the application form fee.
Step 4: The selected candidates will be called for the written test followed by a group discussion, and a personal interview. The shortlisted candidates can complete the admission procedure.
Step 5: Complete the enrollment process by paying the Post Graduate Programs Brand Marketing and Advertising certification fee.
Step 6: Start learning by attending Post Graduate Programs Brand Marketing and Advertising classes.
Application Details
The application form is available for the Post Graduate Programs Brand Marketing and Advertising certification course. Follow the steps below to complete the registration for this course.
Step 1: Click on the ‘Apply’ tab available on the homepage. The application form will be displayed on the screen.
Step 2: Fill in all required information and submit the application form. The direct link for the application form is https://www.northpointindia.com/post-graduate-programs/brand-marketing-advertising/apply-now-step1.
Step 3: Pay the application fee through NEFT and register for the program.
The Syllabus
- Career Orientation
- Business Orientation
- Business Etiquette
- Conflict Management & Emotional intelligence
- Organizational Structure, Functions and Behaviour
- Overview on Government & Society
- Macro Economics
- Communication and Presentation Skills
- Statistics for Managers
- Project Management
- Finance and Accounting for Managers
- Supply Chain Management (Overview)
- Sales & Distribution Management
- Customer Satisfaction
- Consumer Orientation - An Overview
- Principles of Marketing
- Brand Management
- Consumer Orientation
- Modern Trade
- Quantitative Research
- Qualitative Research
- Rural Marketing
- Introduction to Digital Marketing Communications
- Introduction to Media Management
- Introduction to Advertising Management
- BTL & Its use
- PR in Management & Marketing
- Consumer Insight Mining
Sales & Urban Internship - 60 days
- Rural Marketing Theory
- Rural Internship - 8 day immersion program where in student groups will travel to rural areas and work on Live Projects
Elective Option 1 - Brand Management
- Historical development of Brands & their management
- Brand Planning & Brand Architecture
- The relationship between Corporates and product brands
- Marketing plan for brands
- Brand equity & Brand valuation
- Branding and creating sustainable source of brand advantage & value
- Brand strategies: brand extensions, brand revitalisation, new brand development and naming; branding and new media
- Brand Management: Contemporary market issues, challenges & opportunities with Digital media
- Challenges of handling brands over time and across new markets
- Managing Competition in mature Markets & Innovations
- Merchandizing
Elective Option 2 - Advertising Elective
- Briefing Process
- Understanding Consumers, Unearthing Consumer Insights
- Strategic Brand Planning
- Copy and Creative Writing - Advanced
- Ad Research
- Advertising Processes
- Best practises in Client Servicing
- 360 Degrees Campaign Planning Workshop
- Advertising Ethics and CSR Advertising
- Client Agency Partnership (Client Perspective)
- Indianness to Advertising
- Craft of TV Commercials
Media Management
- Working with Media Data
- Media Measurement and Research
- Media Buying and Implementation
- Negotiating for Media
- Media Strategy
- Digital Marketing
- Creative Campaigns on Digital Platforms
- SEO & SEM
- Campaign Management Optimization
- Social Media Marketing
- E-Commerce
- Mobile Marketing
- Email Marketing
- Affiliate Marketing
- Online Media Buying and Planning
Elective Option 3 - Consumer Analytics & Insights Management
- Advanced Statistic for data analysis in Consumer insight mining
- Why people buy what they buy
- What is Consumer Behaviour
- Introduction to strategic Consumer Insight – What is Consumer Insight?
- How consumers make decisions
- The consumer decision making process
- Qualitative market research for understanding how to get closer to your consumer
- Role of emotional aspects of consumer behaviour
- Role of functional aspects of consumer behaviour
- Analysis of Consumer Motivation
- Understanding the role of culture in Consumer behaviour
- Understanding the shopping behaviour
- Data analytics & visualization
- Marketing Mix Analysis
- Communication & persuasion as a part of the buying cycle
110-day Internship which will provide a student gain work experience in an area of interest while they receive credits for the work done.
Northpoint Centre of Learning, Khandala Frequently Asked Questions (FAQ's)
The course will be completed in 11 months.
Northpoint Centre of Learning is providing this course.
Candidates who have scored 50% in graduation in any stream can apply for this course. If the candidates have good scores in CAT/CET it shall be an added advantage for them.
Candidates will do internships in this domain for grasping experience.
The approximate package shall be 3.5 lakh to 5.5 lakh after the completion of this course.