Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Video and Text Based |
Course Overview
The PGP Marketing Research certification course is designed for postgraduate students who are interested in the field of Marketing Research. Candidates who get into this course will be able to receive information regarding market segmentation, market control, product pricing and promotions, techniques to make strategic decisions, etc. The programme will be supervised by the industry experts and the sessions will take place on the offline campus as it is a residential course. The PGP Marketing Research certification syllabus of the programme includes a total of eight modules including the dissertation and internships. The curriculum of the programme is 11 months long. The course also includes exclusive hands-on projects in internships with the partnered organizations. Upon the successful completion of the PGP Marketing Research course along with the dissertation as well as internship projects, students will get a certificate and will be able to receive placement benefits with the assistance of the institute.
The Highlights
- 11 months programme
- Postgraduate programme
- Sessions will be conducted by market experts
- Certification available
- Placement offer available
- Extensive projects and internships available
- In association with Nielsen
- Offered by North Point Centre of Learning
- 8 modules included
Programme Offerings
- group discussions
- offline sessions
- Projects
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Northpoint Centre of Learning, Khandala |
- Candidates need to pay Rs. 8,07,570 as the PGP Marketing Research fees to get the certification for this course.
PGP Marketing Research fees details
| Schedule | Remarks | Fee in INR |
| On Selection | Within 7 working days of the offer letter | 50,000 |
| Ist Instalment | 15 days prior to the start of the course | 2,50,000 |
| IInd Instalment | To be updated soon | 1,85,000 |
| IIIrd Instalment | To be updated soon | 1,75,000 |
| IVth Instalment | To be updated soon | 1,47,570 |
| Total | 8,07,570* |
Eligibility Criteria
Education
Students need to have at least 50% in their previous exams to get into this course.
Certification Qualifying Details
The certification will be provided to the students only when they complete the entire programme.
What you will learn
Candidates will be able to gather the following information from the PGP Marketing Research programme
- Students will learn about the decision-making process used in identifying the customer needs.
- Candidates will come to know about the planning and implementation of the marketing programmes.
- Participants will gain information regarding complications caused by the uncontrollable environmental factors of the market.
- Learners will gain valuable insights on managerial communications in the PGP Marketing Research certification.
- Candidates will come to know about marketing effectiveness and sales effectiveness through this course.
- Students will learn about the different stages of business management in this programme.
- Candidates will come to know about consumerization and innovation through the PGP Marketing Research training.
Who it is for
The PGP Marketing Research certification is designed for the following participants-
- Candidates who have graduated with at least 50% in any stream.
- Candidates who want to make their career in Data Science, Business Management, Marketing Communications, or any other relevant field.
Admission Details
The following steps need to be considered while applying for the course-
Step 1- Candidates must visit the official link of the course.
Step 2- Candidates need to click on the Apply tab given at the top and bottom of the page.
Step 3- Candidates need to fill in the application form and submit the same.
Step 4- Candidates need to submit the online application fee of Rs. 2,000 through available methods.
Step 5- Candidates will get a link to their complete application form on their registered email address that needs to be downloaded and printed.
Step 6- Candidates need to send a scanned copy of the application form and handwritten essay to secure their admission.
The Syllabus
- Career Orientation
- Business Orientation
- Business Etiquette
- Conflict Management & Emotional Intelligence
- Organizational Structure, Functions, and Behaviour
- Overview on Government & Society
- Macro Economics
- Communication and Presentation Skills
- Statistics for Managers
- Project Management
- Finance and Accounting for Managers
- Supply Chain Management (Overview)
- Sales & Distribution Management
- Customer Satisfaction
- Consumer Orientation - an Overview
- Principles of Marketing
- Brand Management
- Consumer Orientation
- Modern Trade
- Quantitative Research
- Qualitative Research
- Introduction to Digital Marketing Communications
- Introduction to Media Management
- Introduction to Advertising Management
- BTL & It's use
- PR in Management & Marketing
- Consumer Insight mining
- Rural Marketing
- Rural Internship - 8-day immersion program where student groups will travel to rural areas and work on Live Projects
- General Introduction to Consumer Research
- Qualitative Research (Focus Groups/ Projective Techniques)
- Questionnaire Designing
- Principles of Sampling
- Report Writing
- User & Attitude Segmentation
- Brand Health Testing & Product Testing
- Type of Solutions – CX
- Consumer Intelligence – BASES
- Digital Shelf Solutions
- CI Internship – a 45-day Internship at NielsenIQ office in the CI department
- Introduction to Retail Intelligence
- RMS – Audits Operations & Processes
- RMS – Facts and Fundamentals
- Distribution Assortment & Shelf Space
- Product Launch & Pricing Promotions
- New Product & Solutions
- RMS Internship – a 45-day Internship at NielsenIQ office in the RMS department
Northpoint Centre of Learning, Khandala Frequently Asked Questions (FAQ's)
The only eligibility criteria that need to be fulfilled is that students must have achieved a minimum of 50% in their previous exams.
Yes, the students will get placed in Nielsen with a package of Rs. 7 Lakhs per annum after the completion of the entire curriculum.
No, there is no option for financial aid in this programme.
No, the programme is not affiliated with any university or college.
No, there is no such requirement as work experience to get into this course.
The institute is located in Khandala, Maharashtra. The center is situated near Rustic Highlands, Old Khandala Road. The postal code of the area is 410401.
Students who were rejected previously cannot apply for this course.
Students can find the programme on the website of North Point India Centre Of Learning through the official link on the course page.
Yes, students will be able to receive a certification after the successful completion of this programme.