Question : As the marketing manager of Z.ltd focuses on quick sales to hit the objective, the manufacturing manager of Z.ltd advises the salesperson to go slowly when selling the product. Which principle of management is being violated here?
Option 1: Unity of command
Option 2: Unity of direction
Option 3: Order
Option 4: Authority and responsibility
Correct Answer: Unity of command
Solution : According to the principal is the subordinate should receive orders and be accountable to one and only one superior. If a subordinate receives orders from more than one superior he will find it extremely difficult to decide as to whom he has to obey first.
Hence, option A is correct.