Question : Assertion: Sales promotion techniques aim to create brand loyalty and long-term customer relationships.
Reason: Sales promotion techniques focus solely on short-term sales boosts and discounts.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Solution : The correct answer is (b) Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
The assertion is true. Sales promotion techniques can indeed aim to create brand loyalty and long-term customer relationships. While they are often used to drive short-term sales, they can also be strategically designed to encourage repeat purchases and foster customer loyalty.
The reason is true, but it does not provide the correct explanation. While sales promotion techniques do often focus on short-term sales boosts and discounts, this does not mean they can't also be used to build brand loyalty and long-term customer relationships. Many sales promotions are structured to reward repeat purchases, engage customers, and establish a positive brand image over time. Therefore, the reason does not correctly explain the assertion.
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