Question : Assertion: Societal marketing concept involves aligning company offerings with the societal interests.
Reason: Societal marketing concept solely focuses on maximizing shareholder wealth.
Option 1: Both assertion and reason are true, and the reason is the correct explanation of the assertion.
Option 2: Both assertion and reason are true, but the reason is not the correct explanation of the assertion.
Option 3: Assertion is true, but the reason is false.
Option 4: Assertion is false, but the reason is true.
Correct Answer: Assertion is true, but the reason is false.
Solution : The correct option is (c) Assertion is true, but the reason is false.
This assertion is true. The societal marketing concept advocates for businesses to consider and align their products and services with the interests and well-being of society as a whole.
This reason is false. The societal marketing concept does not solely focus on maximizing shareholder wealth. While it does consider the company's interests and profitability, it places significant emphasis on considering and addressing the broader interests of society in its marketing strategies.
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